Location: Various locations across London (travel required)
Type: Freelance / self-employed
Frequency: Weekly, booked sessions
About the role
We're looking for a confident, camera-ready livestream presenter to host TikTok LIVE sessions for a leading automotive brand. You'll be the face of the brand on livestream — walking viewers around vehicles, answering questions in real time, and turning a live audience into genuine interest and showroom leads.This isn't scripted studio work. It's live, reactive, and personality-led. The best person for this reads a comment thread as easily as they read a room, knows their way around a car, and can hold an audience for the length of a stream without it ever feeling like an advert.Note: this is not a TikTok Shop role — the focus is brand presenting and community engagement, not in-stream product checkout.
What you'll do
- Host live TikTok streams from assigned London locations, presenting vehicles to a live audience
- Talk viewers through features, specs, design and driving experience in a natural, engaging way
- Read and respond to live comments — answering questions, handling objections, and keeping energy up throughout
- Work to a loose run-of-show while staying spontaneous and responsive to the audience
- Represent the brand's tone and standards on camera at all times
- Coordinate on the day with the CIELLA production crew (camera, sound, moderation)
What we're looking for (essential)
- A presenting, hosting, or on-camera background — you're comfortable and compelling live, unscripted
- Strong real-time communication: quick, warm, articulate, and unflappable when things go sideways
- Genuine confidence talking about cars — able to speak to features and answer buyer-type questions credibly
- Reliable and punctual, with the flexibility to travel to sites across London
- Available for weekly booked sessions (dates confirmed in advance)
Nice to have
- Car sales experience or a background as ex-showroom / dealership staff
- Familiarity with TikTok LIVE specifically (format, pacing, audience behaviour)
- Experience with TikTok Shop or live-selling — useful context, though not required for this role
- An existing on-camera or social following
Practical details
- Pay: £25–£50/hour, confirmed at booking based on experience and session type
- Commitment: Weekly sessions; dates confirmed in advance
- Kit: Filming equipment and crew provided by CIELLA — you bring the presenting
- Status: Freelance / self-employed (responsible for your own tax and NI)
Pay: £25.00-£50.00 per hour
Work Location: Hybrid remote in London SE1 0EH
