Marketing Manager:
Key Purpose Statement:
Lead AUK's local brands portfolio across London Pride, Cornish Orchards and Meantime, ensuring each brand has a clear role, ambition, growth plan and execution model. This role provides the senior strategic capability required to translate the agreed local brand strategy into IAP/MTP choices, cross-functional priorities and measurable commercial delivery. The role will directly lead Meantime and the local brands innovation agenda, while providing meaningful direction, coaching and governance for Fuller’s and Cornish Orchards.
Key Accountabilities:
Portfolio Strategy and Planning :
Translate the local brand strategy into clear IAP priorities, MTP inputs, investment cases, sequencing and cross-functional decisions.
Ensure London Pride, Cornish Orchards and Meantime are not treated equally by default, but resourced according to portfolio role, commercial opportunity and evidence of growth.
Brand Ownership and Execution:
Directly own Meantime as brand lead, creating clarity on brand positioning, product architecture, priority hubs and disciplined experimentation.
Ensure plans connect brand equity, comms, social, trade marketing, distribution, activation and commercial execution.
Partner with brewing, supply chain, sales, category, finance and PRGM to build robust business cases for new products, range changes and test-and-learn opportunities.
Commercial and Performance Management:
Own performance tracking across local brands, connecting brand health, distribution, ROS, volume, margin, mix and innovation success metrics.
Work with Sales, Trade Marketing, Category, Insight, Finance and PRGM to turn brand strategy into customer priorities and measurable commercial actions.
Build capability in strategic thinking, brand planning, commercial judgement, agency management and cross-functional influence.
Stakeholder and Agency Management:
Lead senior stakeholder alignment across Marketing, Sales, Finance, Insight, Category, Trade Marketing, PRGM, Supply Chain and Production.
Experience Required:
Key Attributes of the Successful Person:
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
