Job Title: Marketing Assistant – Live Music Venues
Company: Tokyo Live
Reports To: Marketing Manager & Marketing Executive
Location: Newcastle Upon Tyne OR Manchester
Hours: 40 hours per week (including occasional evenings and weekends)
Holiday: 20 days per year (pro rata), plus bank holidays
We are looking for a music-loving, dynamic, self-motivated Marketing Assistant to join our small but ambitious Live Music team. Sitting within the broader company ecosystem, this role is ideal for someone passionate about live music, who thrives in fast-paced creative environments, and who wants to be actively involved in promoting grassroots shows.
As a Marketing Assistant, you will work closely with the Marketing Manager & Marketing Executive to plan and deliver marketing campaigns across both digital and non-digital channels. You’ll be a key point of contact for internal and external stakeholders, helping to amplify our events to the right audiences and maintain a strong online presence across all platforms.
About Tokyo Live
Tokyo Live is the live music and festivals arm of Tokyo Industries.
Founded in 1997, Tokyo Industries manages over 50 of the trendiest bars, clubs, music venues, and festivals across the UK and beyond.
Our portfolio of live music venues features Digital and Think Tank in Newcastle; Deaf Institute, Gorilla and Factory 251 in Manchester; The Welly in Hull; The Arts Club in Liverpool and The Social in London. Our music festivals include Bingley Festival and LooseFest.
Our venues tend to be unbranded, showcasing their local identity, market, and music, which is as unique and independent as the individuals who enjoy it. We are in search of someone exceptional: are you ready to help us shape our vision?
Key Responsibilities
Show Promotion
● Collaborate with the Marketing Manager & Marketing Executive to build timely and effective show announcements and on-sale strategies.
● Ensure shows are accurately listed across in-house websites and partner platforms.
● Design show posters and digital assets using professional design software such as Adobe Photoshop, Illustrator, InDesign
● Print, and coordinate the distribution of show posters and flyers.
● Collaborate with our venue social media teams to capture live content
● Interview artists, promoters and industry professionals to create engaging content.
● Work with ticketing teams to track sales, update marketing plans, and report on performance.
● Co-ordinate monthly venue listings to promote across socials, third-party, and print.
● Manage photography and influencer rotas for high-profile or priority shows.
Social Media & Digital Engagement
● Support the Marketing Executive on the day-to-day running of our social media content calendar across all platforms (Facebook, Instagram, X, TikTok, etc.).
● Monitor and analyse, and optimise paid social media campaigns in line with overall show marketing strategies.
● Monitor and analyse social performance, audience engagement, and ROI across paid and organic content.
● Conduct digital landscaping to ensure shows are listed on relevant third-party pages, gig groups, and event sites.
Marketing Strategy & Content Creation
● Support the Marketing Manager & Marketing Executive in the development of detailed show marketing plans.
● Under the guidance of the Marketing Manager and Marketing Executive, create compelling content, including promotional artwork, video/reels and social content for events.
● Write and distribute press releases tailored to local audiences, ensuring messaging is consistent with show objectives.
● Proofread and edit all public-facing content to ensure clarity, accuracy, and brand consistency.
Your Profile
You are highly organised, detail-oriented, and creative. Driven by a passion for music and love working collaboratively with a wide range of people including promoters, artists, and creative professionals. You’re proactive, resourceful, and adaptable, especially in a fast-paced environment where priorities shift quickly.
Experience & SkillsEssential
● At least 1 year’s experience in a comparable marketing or promotions role.
● Proficient in Adobe Photoshop.
● Confident working in WordPress or similar CMS platforms.
● Strong grasp of digital marketing tools and tactics, including paid social, CRM, PR, SEO, and email marketing.
● Excellent communication skills – written and verbal.
● Comfortable with market research, web analytics, and reporting tools.
● Highly organised, deadline-driven, and able to manage multiple projects at once.
● Team player with a strong collaborative mindset.
Desired
● Previous experience in the music or entertainment industry.
● Experience using Trello or other project management tools.
● Knowledge of gig photography, influencer outreach, or content-capturing tools.
● Working knowledge of Capcut & Canva.
Education
A Bachelor's degree in Marketing, Communications, Media, or a related discipline is desirable but not essential if you have relevant experience.
Additional Information
● Occasional evening and weekend work may be required to support shows and live content needs.
● The responsibilities outlined above are not exhaustive and may be reviewed from time to time by the Managing Director.
● This is an admin-based role rather than a creative marketing role.
Pay: £26,500.00 per year
Work Location: In person
