1. Key Job Responsibilities
· Develop and implement the organisation's marketing and commercial strategy in line with business objectives, setting campaign priorities, target audiences, budgets and measurable performance indicators.
· Plan, coordinate and evaluate integrated marketing campaigns across digital, social media, email, website, advertising, events and promotional channels; manage brand positioning and ensure consistent messaging.
· Conduct market, customer and competitor research; analyse sales, campaign and customer data to identify trends, assess commercial opportunities and recommend improvements to products or services, pricing and promotional activity.
· Manage marketing budgets, suppliers and external agencies; negotiate commercial terms, monitor costs and return on investment, and prepare performance reports and recommendations for senior management.
· Lead and coordinate marketing activities and staff; build relationships with customers, partners and stakeholders, support new business and revenue growth, and ensure marketing activity complies with relevant legal, data-protection and brand requirements.
2. Abilities/Skills/Knowledge Required for the Role
· Strong knowledge of strategic marketing, commercial planning, brand management and customer acquisition and retention principles.
· Ability to interpret market research, sales and marketing analytics, and financial data, turning insights into commercial recommendations and measurable action plans.
· Strong campaign and project management skills, including budgeting, prioritisation, supplier or agency management and performance monitoring against key performance indicators.
· Excellent leadership, communication, presentation, stakeholder-management and negotiation skills, with the ability to influence internal teams and external partners.
· Good working knowledge of digital marketing platforms, CRM and marketing tools, data protection, and relevant advertising and consumer requirements, with the ability to manage multiple priorities independently.
Pay: £36,000.00 per year
Work Location: In person
