Salary: £50,480.00 - £63,100.00 per annum
Interview: Week commencing 27th July
Closing date: 20th July
Contract type: Permanent
The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships.
We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health.
These challenges need the bold science we support, but they won’t be solved by science alone.
We are looking for a Digital Marketing Manager to join Wellcome Trust’s Content Team.
Where in Wellcome will I be working?
You will work within the Communications function, part of Wellcome’s Corporate Affairs directorate reporting to the Content Lead. You will work closely with colleagues in a content function and more broadly across both Wellcome Trust and Wellcome Collection’s communications teams.
With responsibility for all paid marketing and media activity and newsletter programmes for Wellcome Trust, you will lead the development and delivery of a unified digital marketing strategy, and coordinate an organisation‑wide approach to audience growth, engagement and conversion, ensuring Wellcome’s paid activity and email communications reach the right people, at the right time, with the right message.
As a digital marketing manager, you will:
Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns with Wellcome’s mission, brand and strategic priorities.
Use data, experimentation and AI‑enabled insight to optimise performance, strengthen Wellcome’s reputation, and deepen engagement with partners, the academic community and new audiences.
Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home) ensuring efficiency and impact across campaigns and channels, building a comprehensive strategy for Wellcome Trust’s paid media activity.
Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels.
Lead a unified newsletter strategy across Wellcome Trust and Wellcome Collection, ensuring communications to partners, the academic community and new audiences are coherent, targeted and impactful.
Maintain a digital marketing calendar covering paid and email/newsletter activity, ensuring coordination and integration with organic content plans and wider communications too, working in close partnership with the digital channels manager.
This role is ideal for an experienced digital marketer who is curious, analytical and motivated by driving improvements while able to build and maintain relationships across teams and influence utilising their specialist insight. You’ll succeed here if you:
To apply for this role please submit an update CV and answer 2 application questions to demonstrate that you meet the minimum requirements for the role.
Proven experience in digital marketing, with a strong understanding of paid media planning, buying and optimisation, paid search and paid social.
You can view the full Job Description Description on our website
You can read more about the benefits we offer our employees on our website
Our Hybrid Way of Working
We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best. At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.
Diversity and Inclusion is at the heart of everything we do
Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at [email protected].
