Are you a creative, commercially driven marketing leader who loves building brands, driving growth, and making a real impact in digital health? Join Vyne, part of Optimum Medical, and help us transform bladder health for patients across the UK.
About Vyne
Vyne is a digital health platform focused on transforming bladder health. We combine technology, clinical insight, and patient‑centric design to improve outcomes, empower individuals, and support healthcare providers with scalable, data‑driven solutions.
About the Role
As our Marketing Manager – Bladder Health, you’ll take full ownership of the marketing strategy for Vyne’s bladder health offering. This is a senior, hands‑on role where you’ll shape the vision, lead execution, and manage a growing team of marketing and communications executives.
You’ll drive patient acquisition, build provider‑focused campaigns, strengthen our brand, and deliver high‑quality content across all channels. You’ll also partner closely with commercial, product, and clinical teams to support growth, refine propositions, and ensure Vyne is recognised as a leading digital health partner in bladder health.
This role offers significant scope to influence strategy, build capability, and accelerate Vyne’s growth.
What You’ll Be Doing
- Own and evolve the marketing strategy for bladder health, aligned to commercial growth
- Translate strategy into campaigns, execution plans, and measurable outcomes
- Lead and develop a high‑performing team of marketing and communications executives
- Coordinate agencies and freelancers to ensure delivery excellence
- Define KPIs and reporting frameworks to optimise performance
Growth & Demand Generation
- Lead patient acquisition across paid media, SEO, partnerships, and content
- Plan and optimise multi‑channel campaigns to drive awareness, conversion, and retention
- Improve conversion funnels across the patient journey
- Use data‑led experimentation (A/B testing, segmentation, lifecycle strategies) to drive performance
Healthcare & B2B Marketing
- Develop targeted marketing initiatives for providers, commissioners, and enterprise partners
- Partner with commercial teams to refine propositions and support pipeline growth
- Create compelling sales enablement materials, case studies, and outcome‑driven content
- Contribute to account‑based marketing and strategic partnership campaigns
Brand & Content
- Build a trusted, empathetic, authoritative brand in bladder health
- Oversee content strategy across patient education, engagement, and thought leadership
- Ensure messaging is compliant, clinically credible, and sensitive to stigma
- Guide the team in producing high‑quality, consistent content
Product & Lifecycle Marketing
- Own product positioning and differentiation across Vyne’s bladder health portfolio
- Lead go‑to‑market strategy for new products and services
- Work closely with product and clinical teams to shape development through insight
- Manage full product lifecycle from launch to maturity
- Deliver lifecycle strategies to improve onboarding, engagement, retention, and long‑term value
- Ensure consistent messaging across all products
Data, Insights & Performance
- Establish reporting dashboards across all marketing activity
- Analyse performance and translate insights into improvements
- Monitor market trends and competitor activity
- Drive a culture of data‑led decision making
What We’re Looking For
Essential
- Strong experience in marketing within digital health, healthcare, or digital product environments
- Proven ability to deliver marketing plans that drive measurable growth
- Hands‑on experience across digital acquisition channels
- Experience managing or mentoring junior team members
- Strong analytical mindset with data‑driven decision making
- Excellent stakeholder management and cross‑functional collaboration
Desirable
- Experience in digital health, chronic condition management, medical devices, or regulated environments
- Experience across both B2C (patient) and B2B (provider/partner) audiences
- Knowledge of NHS/UK healthcare systems
- Experience with CRM, marketing automation, and lifecycle marketing
The ideal candidate is a strategic thinker who can switch effortlessly between big‑picture planning and hands‑on execution. They bring a commercial, results‑driven mindset alongside a genuinely patient‑centred approach. They’re entrepreneurial, comfortable navigating uncertainty, and a motivating, supportive leader who brings out the best in their team.
Why Optimum Medical?
We’re building the most people‑focused healthcare company in the industry. Our products - from healthcare lubricants to urology solutions - are used in every NHS hospital and in more than 60 countries worldwide. But what truly sets us apart is our culture.
We’re fast‑paced, creative, and obsessed with improvement. Our mantra, Constantly Create Better, guides everything we do. If you thrive in environments where ideas move quickly and people genuinely care, you’ll feel right at home.
What We Offer
- Full induction, ongoing training, and regular performance reviews
- Competitive salary with bonus scheme
- 27 days holiday + bank holidays + option to buy/sell 5 days
- 2x paid volunteer/charity days each year so you can support a cause that matters to you
- Health Cash Plan & 24/7 GP Anytime service
- Employee Assistance Programme & Mental Health First Aiders
- Life Assurance (3x salary) and pension plan
- A vibrant, values‑led culture with regular social events
Our Values
At Optimum Medical we LISTEN, we CREATE, we MAKE IT HAPPEN, we CARE, and we HAVE FUN. If you’re passionate about making a difference and want to be part of a company that puts people first, we’d love to hear from you.
Optimum Medical is committed to equality of opportunity and freedom from discrimination. We encourage applications from all backgrounds and communities.
Please note: we do not accept applications via recruitment agencies.
Benefits:
- Casual dress
- Company pension
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Paid volunteer time
Application question(s):
- How many years of experience in marketing within digital health, healthcare, or digital product environments do you hold?
Work authorisation:
- United Kingdom (required)
Work Location: In person
