Job title: Mandarin-Speaking Digital Growth Specialist
Job Overview
My client is currently looking for a proactive and results-oriented Mandarin-speaking Digital Growth Specialist to join their fast-growing business.
This role is responsible for driving sustainable website growth through SEO, content operations, marketing automation, and conversion optimisation.
The successful candidate will combine strong analytical skills with hands-on digital marketing and website operations experience, leveraging AI tools and automation to improve operational efficiency, increase organic traffic, and maximise website performance
Duties
Website Growth & Digital Performance
- Develop and execute strategies to increase website traffic and user acquisition.
- Optimise the end-to-end customer journey, from initial visit through to conversion.
- Improve website usability, content structure, and landing page performance to maximise user engagement.
- Identify new opportunities to accelerate organic growth and improve conversion rates.
SEO & Content Strategy
- Develop and execute SEO strategies, including keyword research, technical SEO, on-page optimisation, and link-building initiatives.
- Collaborate with content teams to create and maintain an SEO-driven content roadmap.
- Ensure website content is well-structured, relevant, and aligned with SEO best practices.
- Monitor search performance and continuously refine strategies based on data insights.
AI & Marketing Automation
- Leverage AI technologies to streamline content creation, publishing, optimisation, and performance reporting.
- Design and implement automated workflows to improve marketing efficiency and reduce manual processes.
- Evaluate and adopt emerging AI tools to enhance digital marketing operations.
Analytics & Performance Optimisation
- Monitor website performance using analytics and reporting platforms.
- Analyse traffic sources, user behaviour, engagement metrics, and conversion performance.
- Provide actionable recommendations to improve website performance, campaign effectiveness, and ROI.
- Track key performance indicators (KPIs) and prepare regular performance reports.
Collaboration & Operational Excellence
- Partner with marketing, design, and technical teams to deliver website growth initiatives.
- Develop scalable processes, documentation, and best practices for digital operations.
- Stay up to date with industry trends, SEO developments, AI technologies, and digital marketing best practices.
Requirements
- Fluent in both Mandarin and English, with excellent verbal and written communication skills.
- Previous experience in digital marketing, website management, SEO, growth marketing, or content operations.
- Strong understanding of SEO, website optimisation, user experience, and conversion rate optimisation (CRO).
- Experience using Google Analytics, Google Search Console, and other website analytics tools.
- Hands-on experience using AI tools such as ChatGPT or other generative AI platforms to improve marketing workflows.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent organisational and project management skills, with the ability to manage multiple priorities.
Self-motivated, detail-oriented, and committed to delivering measurable business results.
职位类型：全职
薪资： £25,000.00至£55,000.00（每年 ）
Work Location: Hybrid remote in London
