Job purpose:
The Marketing Officer is a key role within the Marketing Department, supporting the delivery of the organisation’s overall audience engagement and marketing strategies. This role has a strong focus on contributing to digital marketing and communications, supporting the SJT’s online activity.
Key responsibilities and duties
Digital Marketing & Communications
- To create, schedule and monitor engaging content across the organisation’s social media channels.
- To assist with the development and distribution of targeted email marketing campaigns using CRM and email marketing platforms.
- To maintain and update website content to ensure information is accurate, engaging and aligned with organisational objectives.
- To ensure all digital communications are consistent with the organisation’s brand guidelines and tone of voice.
- To support the organisation in maintaining effective, accessible and audience-focused digital communication channels.
Campaigns & Audience Engagement
- To support the planning and delivery of integrated marketing campaigns to increase audience engagement and brand awareness.
- To support the implementation of audience development strategies to grow online communities and improve engagement.
- To collaborate with internal teams to promote events, productions, campaigns and organisational initiatives.
- To contribute to production debriefs by providing relevant marketing data, audience insights and campaign analysis.
Content Creation & Brand
- To assist in the creation of marketing materials, including copywriting and promotional content.
- To capture informal photography and digital content at a range of organisational events and activities, as required.
- To monitor social media trends, audience behaviour and sector developments to identify opportunities for innovation and engagement.
Data, Reporting & Insights
- To monitor digital marketing performance using analytics tools, providing reports and insights to inform future activity.
- To contribute audience data and campaign analysis to support strategic decision-making and future planning.Events & Public Engagement
- To support the planning and delivery of the organisation’s annual season launch and other key events.
- To attend press nights and key performances to support marketing, audience engagement and media activity.
- To represent the organisation at external events, networking opportunities and community activities.
Marketing Administration & Operations
- To provide administrative support for marketing projects, campaigns and departmental activities as required.
- To help maintain accurate and up-to-date marketing information across both print and digital platforms, within the theatre and at external locations around the town.
Company Responsibilities
- To become familiar with the company’s Staff Handbook and to work in accordance with its policies and approaches and with other key organisational strategies as may be required.
- To attend organisational meetings/rehearsals, as required.
- To undertake other tasks and duties as may reasonably be requested.
Pay: £26,000.00-£28,000.00 per year
Work Location: In person
