About Yoni Yoni
Yoni Yoni is a UK intimate care brand making pH-balanced, plant-powered products for vulva and vaginal health — handmade in small batches at our Orpington workshop. We've built a community of 25,000+ women who trust us to talk honestly about a subject most brands still tiptoe around.
Our voice is the informed older sister: warm, direct, never clinical, never embarrassed. "Your Vulva Deserves More Than Water" is not a slogan we whisper.
We sell through our own Shopify store and TikTok Shop, and we're growing fast.
The role
We're looking for someone to become the familiar face of Yoni Yoni across TikTok and Instagram.
This isn't a role where you post from behind a logo. You'll be on camera regularly, and over time our community will come to know you — which means we're looking for someone who wants to build something and stay with it, not pass through.
Day to day you'll film and post short-form video, create static posts from our brand templates, keep on top of trends, and reply to the people in our comments and DMs. We use AI heavily to plan campaigns and generate visuals, so you'll spend less time on production grunt work and more time on the things only a person can do: being on camera, having taste, and knowing what our community actually wants.
You must be genuinely comfortable talking about feminine hygiene, periods, discharge, intimate skincare and sexual wellness — on camera, in public, with your face attached. If that makes you uneasy, this isn't the role for you. If it makes you excited, keep reading.
What you'll do
On-camera content
- Appear on camera as a regular, recognisable brand representative across TikTok and Instagram
- Film, edit and post short-form video — talking heads, demos, GRWM, education, trend formats
- Speak confidently and accurately about intimate health topics in our brand voice
- Respond to comments and DMs, and build genuine relationships with our community
Social content and trends
- Run the content calendar across TikTok and Instagram
- Track trends, sounds, formats and cultural moments daily, and turn them around fast
- Use AI tools to help plan campaigns, draft concepts and generate visuals — we'll train you on our workflow
- Report on performance: views, engagement, follower growth, click-through, attributed sales
Static and design
- Create static posts, carousels and stories using our brand guidelines and templates
- Keep everything consistent and on-brand in look and tone
Marketing support
- Support our ad accounts (Meta and TikTok) — uploading creatives, monitoring performance and flagging what's working. You won't be setting strategy or holding the budget, but you will be close to it and will learn it.
- Help build and schedule email campaigns in Omnisend
- Feed learnings from organic content into paid, and vice versa
- Work closely alongside our TikTok Shop affiliate manager — you'll own our own-brand content, they'll own the creator and affiliate side, and you'll share what's working between you
About you
Essential
- Confident and natural on camera — you'll be asked to show examples
- Comfortable and knowledgeable talking about feminine hygiene and intimate wellness
- Evidence of growing a TikTok and/or Instagram account, yours or a brand's — bring the numbers
- Strong instinct for what makes content perform: hooks, retention, formats, trend cycles
- Able to design static assets to brief in Canva or similar, working within existing brand templates
- Comfortable using AI tools, or genuinely keen to learn
- Organised and self-directed — you'll be trusted to hit a posting schedule without being chased
- Able to work on-site in Orpington
Nice to have
- Familiarity with Meta or TikTok Ads Manager
- Experience with email marketing platforms (Omnisend, Klaviyo or similar)
- Experience with Shopify and/or TikTok Shop
- Video editing beyond CapCut
- Interest in women's health, wellness or beauty
This is a role for someone earlier in their career who wants real responsibility fast. If you've got two years of experience and a good eye, we're interested.
What we offer
- A brand with real traction: £800k+ in cumulative sales and a loyal, returning customer base
- Genuine ownership — your ideas go live the same week, not after six rounds of approval
- Direct access to the founder and a real say in brand direction
- Salary reviewed at 6 months, with a clear route to a permanent role
- Products you'll actually use, and a mission that matters
How to apply
Send your CV to [email protected] with:
- a few words telling us why intimate care is a category you want to work in.
- Links to 2–3 pieces of short-form video you appeared in and made yourself
- Links to any accounts you've grown, with before/after numbers
Pay: £14.00-£16.00 per hour
Expected hours: 24.0 – 32.0 per week
Work Location: In person
