The Dalesman Group was established in 1979 and supplies seasonings, fine food ingredients, culinary and functional blends to the food industry. Our reputation for creating gourmet and bespoke flavours excels and our success continues with award winning taste sensations.
We are currently looking for a Digital Marketing Executive to promote our amazing range of products with vibrant, modern and relevant digital and traditional marketing content. If you would like to join a fast paced and forward-thinking family run business and have a passion for marketing, this could be the job for you!
Main Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms, including SEO, email marketing, and social media.
- With the support of colleagues, you will own the communications plan and be responsible for its development and implementation, ensuring its timely delivery.
- Manage social media channels – monitor, engage and promote to increase leads, engagement and followers.
- Manage our influencer campaigns.
- Assist with website updates, administration and web development projects.
- Manage and optimise Google Ad campaigns to enhance visibility, drive traffic and conversions.
- Support your line manager with the launch of new products to business and consumer customers.
- Support the sales team to develop their knowledge and understanding of social media.
- Using marketing tools, monitor, analyse and report on digital marketing campaigns.
- Assist your line manager with event preparation and attendance to support the team and capture content.
- Be creative and write engaging copy for B2B and B2C content including social media, email, blogs, videos and presentations, that will drive conversions and is in line with brand guidelines.
- Engage with the wider team on projects and communicate effectively internally.
- Update, maintain and develop company websites in line with agreed guidelines and maximise SEO, PPC, UX and CRO, to improve website performance.
- Execute highly effective marketing campaigns across web, email, search and offline that meet the objectives for brand development, lead generation and customer engagement.
- Idea generation across all marketing and communications activities.
- Support and develop the marketing and communications plans alongside your line manager.
- Work with colleagues to maintain and drive all social media activity in a targeted approach.
- Work closely with colleagues to understand and fulfil their requirements.
- Communicate and engage with the business on planned and upcoming marketing activities.
- Liaise with third party suppliers to ensure deliverables are of a high quality, on time and on budget.
Skills and Experience Required:
· Degree or equivalent, ideally in digital marketing and at least 3 years digital marketing experience.
· Strong copywriting and editing skills
· Experience in SMM, SEO and SEM, Hootsuite, Mailchimp, Campaign URL Builder, GA4, Google Search Console, Google Tag Manager and Google Ads.
· Experience with ecommerce and content management systems (WordPress, Kentico and Umbraco desirable).
· Proficient in all Microsoft Office applications.
· Skilled using Canva. Adobe Creative Suite applications would be desirable but not essential.
· Exceptional eye for detail.
· A team player who works collaboratively with others to achieve desired results.
· Ability to multi-task with excellent planning, organisation and project management skills and can manage own workloads to meet deadlines.
· Punctual, proactive, enthusiastic and professional.
· Able to work under pressure in a fast-paced environment.
· Keen to continue learning.
· Previous experience working in food manufacturing would be advantageous but is not essential.
Hours of Work:
Monday to Thursday - 8.30 – 17.00, 30 minutes unpaid lunch
Friday – 8.30 – 16.30, 30 minutes unpaid lunch
Pay: £27,000.00-£30,000.00 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
