Reporting directly to the Chief Executive and working closely with the Senior Leadership Team, this pivotal role will lead the delivery and execution of Personal Group's marketing activity, driving brand awareness, demand generation and commercial growth.
This is a hands-on senior role, responsible for delivering high-impact multi-channel marketing campaigns with a high emphasis on digital. You will lead and develop the team, driving demand generation through paid search, content marketing, thought leadership, website optimisation, marketing automation and broader digital marketing initiatives. Using data, analytics and performance insights, you will continuously optimise campaign effectiveness, customer engagement and lead conversion, ensuring marketing activity delivers measurable business results.
Growth – Set clear sales and marketing objectives, define “where to play and how to win,” and drive rapid lead generation through innovative, high-impact campaigns.
Proven success leading hands-on B2B demand generation programmes that deliver measurable pipeline growth.
Strong expertise in paid search, SEO, website optimisation, content marketing and digital campaign management.
Advanced analytical skills with the ability to use data and insight to improve performance.
Experience creating effective thought leadership and content strategies.
Demonstrable success building, motivating and leading high-performing teams.
Strong commercial acumen and exceptional communication skills.
Experience growing or repositioning a challenger brand within a competitive market.
Bringing energy and enthusiasm to your work every day. We value people who are motivated, engaged, and excited to make a difference.
We move with purpose, staying focused and efficient to get things done while maintaining high standards. We value action and smart decision-making to drive progress.
It’s not just about what we do, but how we do it. We approach every task with integrity, respect, and a commitment to delivering our best work.
Personal Group is proud to be an inclusive employer. We welcome applications from people of all backgrounds and experiences.
If you require any adjustments during the application or recruitment process, please contact our Recruitment Team, we’re here to support you.
At Personal Group, we are a leading UK provider of employee benefits and health insurance. Since the 1980s, we have been on a mission to revolutionise insurance and employee benefits, and while our business has evolved over the past four decades, our commitment to supporting people and businesses has remained constant.
Today, we are focused on improving employee health, wellbeing and engagement, working towards our vision of being “the champion of affordable benefits, keeping businesses and their employees happy, healthy and protected.” Our culture is shaped by our core values of Pace, Passion and Professionalism, which guide how we work together, support our customers and deliver when it matters most.
