Content Creator & Social Media Manager
Full-time | Kent | Medway | Primarily office-based + hybrid working & property shoots
The opportunity
Perfect Booking is a growing short-term rental and property management company, managing properties across the UK on platforms including Airbnb, Booking.com and direct channels.
We're looking for someone creative, ambitious and highly self-motivated to take complete ownership of our content and social media.
This isn't a role where you'll be handed a list of posts to create.
We want someone who can come in, understand our business and audience, develop the strategy, find the opportunities, create the content, publish it, analyse what works and continuously improve it.
Essentially, we want you to build and run our content engine.
Our main commercial objective is simple:
Create attention that generates high quality property owner and landlord leads for Perfect Booking.
We're particularly interested in attracting owners of high quality properties and larger homes, as well as building Perfect Booking into a recognised name within the short term rental and property management industry.
What you'll own
You'll have responsibility for our organic social content from idea through to publication.
That includes:
- Developing our overall social media and content strategy
- Creating and managing the content calendar
- Researching trends, competitors, hooks and new content opportunities
- Coming up with content ideas without waiting for someone to tell you what to make
- Filming short form video
- Photographing properties and behind the scenes content
- Editing Reels, TikToks, Shorts and other video content
- Creating graphics, carousels and static posts
- Writing hooks, captions and supporting copy
- Posting and scheduling content
- Managing content across Instagram, TikTok, Facebook, LinkedIn and other relevant platforms
- Repurposing strong ideas intelligently across multiple platforms
- Monitoring content performance and using the data to improve future content
- Identifying winning formats and producing more of what works
You'll also occasionally create founder led content, working with the company's founder to capture opinions, insights, behind the scenes moments and other content where appropriate.
We don't expect the founder to become a full time influencer, but we do want someone confident enough to occasionally say, "I've got an idea. We need to film this."
Paid advertising creative
You'll work closely with our paid advertising specialist, but you won't be responsible for managing the ad accounts or media buying.
Your responsibility is the creative.
You'll:
- Develop new advertising concepts
- Create video and static ad creatives
- Produce multiple hooks and variations for testing
- Create different openings, scripts, formats and calls-to-action
- Review creative performance with our advertising specialist
- Understand which creatives are generating leads
- Iterate successful concepts
- Continually produce new creative for A/B testing
We want someone interested in why content performs, not simply whether it looks good.
Content output
We're looking for a high-output creator.
We don't want to set arbitrary targets that encourage low quality content, but you should be comfortable producing a minimum of 10 strong pieces of organic content per week, intelligently repurposed across our channels, alongside a consistent pipeline of paid advertising creative.
Some weeks may involve more filming. Others may involve more editing, graphics, testing or campaign creative.
You'll have considerable autonomy to decide how best to achieve the objective.
Quality matters. Consistency matters. But ultimately, results matter.
Who we're looking for
We're less interested in how impressive your CV looks and much more interested in what you can actually create.
You might currently be a:
- Content Creator
- Social Media Manager
- Social Content Manager
- Videographer / Content Producer
- Creative Content Manager
- Social Media Content Creator
You should be:
Creative: you're constantly noticing content ideas, hooks and trends.
Hands on: you're comfortable picking up a camera and actually making things.
Energetic: you genuinely enjoy creating content and bringing ideas to life.
Independent: you don't need someone giving you a daily task list.
Commercially minded: you understand we're creating content to grow a business, not simply collect views.
Organised: you can manage shoots, ideas, content calendars, editing and publishing without things falling through the cracks.
Confident: you're comfortable directing people on camera and getting the footage you need.
Data-aware: you're interested in what performed, what didn't and why.
Most importantly, we want someone who takes ownership.
If you see an opportunity, we want you to pursue it.
Skills we'd love you to have
You'll ideally be confident with:
- Short form video creation
- Video editing
- Photography
- Social first storytelling
- Reels / TikTok / Shorts
- Canva and/or Adobe Creative Suite
- Writing strong hooks
- Creating social graphics and carousels
- Social media analytics
- Meta/TikTok advertising creative
- Content planning and scheduling
- Using AI tools to accelerate research, ideation and production
Experience within property, hospitality or short-term rentals would be useful, but isn't essential.
Great content ability is much more important to us.
Equipment
Having your own camera/content equipment is a bonus, but isn't essential.
Perfect Booking can provide the equipment, software and tools required to do the job properly.
Where you'll work
This is a full-time role based in Kent (Medway).
We want this person to become part of the business rather than work completely remotely, so the role will primarily be office based, with some flexibility to work from home.
You'll also occasionally travel to properties and other locations to capture content.
What success looks like
After your first year, we want to look back and see that:
- Perfect Booking has a recognisable and consistent social presence
- Our content quality has improved significantly
- We're publishing consistently across our key channels
- We've discovered repeatable content formats that perform
- Our paid advertising team has a constant supply of new creative to test
- Our audience of property owners and landlords has grown
- Content is consistently contributing to qualified property management enquiries
- Perfect Booking looks and feels like one of the leading brands in its space
Ultimately, we want our content to help us acquire more high-quality properties to manage.
How to apply
Please don't just send us a CV.
Your portfolio matters far more.
Send us:
- A short introduction about yourself
- Your CV or LinkedIn profile
- Examples of content you've personally created
- Links to social accounts or brands you've worked on
- Your strongest 3 - 5 pieces of content and what your involvement was
- Any examples of content or advertising creative where you can demonstrate the results
If you're someone who loves creating, wants genuine ownership and likes the idea of building a brand rather than simply maintaining one, we'd love to hear from you.
Pay: £32,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
- Referral programme
Work Location: Hybrid remote in Rochester ME1 2AF
