THE PERSON WE ARE LOOKING FOR
A commercially confident and values led business development professional who can open doors, build trusted senior relationships and convert organisational needs into meaningful leadership and management solutions. The successful person will combine disciplined B2B sales practice with curiosity, credibility and a genuine belief in TIDAL’s purpose. They will be comfortable selling an evidence informed, trauma informed proposition where the conversation begins with business challenges and measurable outcomes, not a catalogue of courses.
Commercial background
Essential: Proven success in business to business sales, account development or consultative business development, ideally within leadership development, professional services, learning and development, organisational development, wellbeing or a related people focused sector.
Evidence: A clear track record of winning new clients, achieving revenue targets and managing opportunities through a structured sales pipeline.
Advantageous: Experience selling to HR, Learning and Development, People, Organisational Development, senior leadership, public sector or corporate decision makers.
Sales capability
Essential: Able to prospect confidently, create opportunities from cold and warm routes, lead discovery conversations, develop compelling proposals, negotiate appropriately and close business.
Approach: Uses consultative selling rather than pressure. Asks strong questions, listens carefully and connects client needs to practical commercial solutions.
Discipline: Comfortable working to clear activity, pipeline, conversion and revenue measures while protecting the quality of the client relationship.
Relationship credibility
Essential: Builds trust quickly with stakeholders at different levels, including business owners, HR leaders, senior managers and procurement contacts.
Style: Warm, credible and commercially direct. Able to discuss sensitive workplace themes such as pressure, burnout, absence, retention, culture and psychological safety without becoming clinical or therapeutic.
Account growth: Maintains relationships after the initial sale, identifies further needs and develops sustainable client partnerships.
Understanding of TIDAL
Essential: Can communicate TIDAL’s distinctive proposition clearly and responsibly. Understands that physiological safety and nervous system regulation underpin psychological safety, learning and performance.
Positioning: Able to translate trauma informed development into language that is relevant to employers, including leadership capability, workforce resilience, retention, change, performance and culture.
Boundaries: Understands that TIDAL provides leadership and organisational development, not therapy or clinical intervention.
Communication
Essential: Excellent verbal and written communication. Confident presenting online and in person, writing proposals and follow up communications, and adapting the message for different audiences.
Influence: Can explain complex or unfamiliar ideas in clear business language, challenge respectfully and maintain momentum without becoming pushy.
Presence: Represents TIDAL with professionalism, energy and integrity at meetings, networking events and industry forums.
Commercial judgement
Essential: Understands value based selling, pricing, margin, sales cycles, decision making structures and the importance of qualifying opportunities.
Judgement: Knows when to pursue, nurture, reshape or step away from an opportunity. Does not fill the pipeline with hopeful fog.
Insight: Uses market intelligence and client feedback to identify sectors, themes, partnerships and new routes to market.
Systems and organisation
Essential: Highly organised and consistent in CRM use, follow up, forecasting and reporting. Keeps accurate records of activity, next steps, values and probabilities.
Planning: Manages multiple opportunities and deadlines independently, prioritises effectively and follows through on commitments.
Digital confidence: Comfortable using CRM platforms, Microsoft 365, online meeting tools, proposal documents and digital sales resources.
Pay: £27,750.00-£100,000.00 per year
Benefits:
- Free parking
- On-site parking
- Work from home
Work Location: Hybrid remote in Towcester NN12 7LS
