Founded in 2008, Holland Cooper is a luxury British lifestyle brand renowned for its timeless design, exceptional craftsmanship, and distinctive blend of heritage and modern sophistication. With a strong focus on tailoring, premium fabrics, and elevated styling, the brand has built a loyal global following and a powerful visual identity. At Holland Cooper, creativity, attention to detail, and commercial awareness sit at the heart of everything we do.
Holland Cooper is seeking an experienced Assistant PR Manager to support the PR Manager across all press, influencer, celebrity, and brand-building activity. This role is central to elevating Holland Cooper’s visibility across UK and international markets, with a strong focus on media outreach, influencer engagement, celebrity dressing, collaborations, and high-profile events.
A genuine passion for the equestrian world - including major events such as Burghley, Badminton, Cheltenham Festival, and broader horse-racing culture - is highly desirable. The ideal candidate is confident, driven, deeply organised, and comfortable representing a luxury British brand with heritage and style.
Key Responsibilities
- Support day-to-day press outreach, story pitching, and journalist follow-ups
- Manage sample trafficking, image requests, product information, and press assets
- Maintain and update press lists across fashion, lifestyle, regional, equestrian, and digital media
- Assist with outreach to overseas media and help strengthen international press relationships
- Monitor coverage, track KPIs, and compile regular PR reports
- Support the identification of celebrity and VIP opportunities aligned with the brand.
- Coordinate product pulls, gifting, loans, and dressing logistics
- Track placements and secure usage rights where applicable
- Help identify and assess influencers across fashion, lifestyle, and equestrian spheres.
- Coordinate gifting, paid influencer campaigns, and content approvals
- Monitor campaign performance and compile post-campaign reporting
- Assist with planning, organisation, and execution of press events, brand launches, store activations, equestrian partnerships, and sponsorship moments
- Manage guest lists, RSVPs, logistics, and on-site support
- Prepare briefing documents and follow-up reports
- Support the PR Manager with research, outreach, and execution of brand partnerships and collaborations
- Serve as a liaison between PR, creative, design, marketing, retail, and e-commerce teams
- Maintain the press office calendar, sample inventory, and asset library
- Prepare weekly internal updates and monthly PR performance reports
- Handle inbound press enquiries and sample requests proactively
Key Competencies
- Confident polished communicator who can represent the brand professionally
- Able to work in a fast-paced environment and juggle multiple priorities
- Creative and strategic thinker who can balance brand vision with commercial needs
- Thrives in a fast‑paced, small-team environment
- Self-starter with a proactive, solutions-focused approach.
- Strong relationship-builder who enjoys connecting with journalists, influencers, and stakeholders.
- Detail-led, organised, and reliable with high standards of execution.
- Strong collaborator who aligns with brand values and long-term goals
Skills & Experience
Required
- Minimum 3 years’ PR experience, ideally within fashion, luxury, lifestyle, or premium consumer brands
- Strong understanding of the UK media and influencer landscape; additional experience with international/overseas media is a significant advantage
- Proficient in Microsoft Office; experience with PR tools (Gorkana, Launchmetrics, etc.) is beneficial
- Passion for fashion, equestrian culture, and major events such as Badminton, Burghley, and key racing festival
Benefits
- Competitive salary
- 25 Days Holiday plus bank holidays
- Have your Birthday Day off on us to celebrate you
- Increased benefits with length of service (e.g. holiday, pension contributions)
- Enhanced Maternity and Paternity pay
- Generous staff discount and staff shop available
- Fresh fruit and pastries delivered weekly
- Cycle to Work Scheme
- Employee Assistance Programme, including mental health support
If you thrive in a fast‑paced, ambitious environment and excel at turning creative ideas into commercial successes, we would love to hear from you.
Pay: £38,000.00 per year
Work Location: In person
