About the job
We're growing our family. Daisy London is heading to one of the most prestigious addresses in retail — a landmark department store on Regent Street — and we're looking for two special people to bring our brand to life on the shop floor. If you love jewellery, believe in the power of a beautifully told story, and thrive in a space where creativity meets commerce, we'd love to hear from you.
The Roles:
We have two positions available at our new concession:
Full-Time Jewellery Sales Advisor | Permanent
40 hours per week | Salary: Competitive, subject to experience + Commission
Part-Time Jewellery Sales Advisor | Permanent
24 hours per week | Salary: Competitive, subject to experience + Commission
About Daisy
Launched in 2009 by co-founder Ruth Bewsey, Daisy London creates meaningful, quality jewellery designed to be worn every day. Alongside its timeless collections, the brand is renowned for its playful and distinctive jewellery cases, crafted to keep treasured pieces beautifully organised wherever life takes you. Finished in colourful cotton prints with soft suede interiors, each case blends thoughtful functionality with Daisy's signature charm and contemporary style.
Daisy is also recognised for its memorable collaborations with some of fashion and lifestyle's most inspiring names. From long-standing partner Estée Lalonde to creative capsules with SHRIMPS, Polly Sayer and more, each collaboration brings together jewellery, fashion and styling through a shared vision of thoughtful design and meaningful storytelling. These partnerships introduce fresh creative perspectives while remaining true to Daisy's bohemian, contemporary spirit.
What you'll do
As a Daisy London Jewellery Advisor, you'll be the heartbeat of our concession:
◆ Welcome customers into the Daisy world with warmth, knowledge, and genuine enthusiasm
◆ Guide customers through our collections, helping them find pieces that resonate
◆ Build meaningful connections with both new and returning clients
◆ Achieve and exceed personal and team sales targets through honest, consultative
selling
◆ Maintain the visual standards of the concession — beautiful always
◆ Keep up to date with new collections, product launches, and brand storytelling
◆ Carry out engraving using out personalised engraving machine
◆ Work alongside the host store team to create a seamless, elevated customer experience
◆ Handle daily operations including stock management, replenishment, and reporting
◆ Manage store returns and resolve customer issues with professionalism and care, ensuring every interaction leaves a positive lasting impression
◆ Be confident welcoming VIP guests for gifting appointments
Who you are
The ideal candidate brings:
◆ A true lover of the Daisy London brand, with the confidence and charisma to be a natural brand
ambassador in one of London's most prestigious retail destinations
◆ A genuine passion for jewellery, fashion, and lifestyle retail
◆ Natural confidence and charm in a customer-facing environment
◆ Sales-driven attitude
◆ Previous retail or sales experience — fine or fashion jewellery is a plus
◆ An eye for detail and a love of beautiful, well-presented spaces
◆ Strong communication skills and the ability to connect with all kinds of people
◆ A proactive attitude and the drive to take initiative
◆ Flexibility to work across weekdays and weekends as the rota requires
◆ Well-presented, with a strong appreciation for fashion, jewellery and personal style.
Benefits
Working with Daisy London at this incredible location comes with some lovely extras:
◆ Over 50% off Daisy product — wear what you sell
◆ Up to 35% staff discount at other concession stores
◆ Free Daisy piece with every new collection launch
◆ Generous staff discount at our host department store — one of the world's great retail destinations
◆ Commission on sales — your hard work is directly rewarded
◆ A role within a creative, close-knit brand that genuinely cares about its people
◆ The chance to be part of an exciting new chapter for Daisy London
◆ Ongoing training on product knowledge, selling techniques, and brand values
Location
- Our new concession is nestled within one of London's most iconic and celebrated department stores, situated on Regent Street in the heart of the West End (W1B). It's a world-class retail environment, surrounded by a clientele who truly appreciate beautiful things — the perfect setting to represent the Daisy London brand.
Please ensure when applying you are stating if you are applying for Full-time, part-time or both (flexible).
Looking forward to hearing from you.
Work Location: In person
