Job Overview
We are seeking a highly motivated Digital Menu Optimisation Specialist to join our dynamic marketing team. This role involves enhancing the visibility and effectiveness of digital menus across various platforms to maximise customer engagement and sales. The ideal candidate will possess strong management, SEO, and project management skills, with a keen eye for detail and a passion for digital marketing strategies. This paid position offers an exciting opportunity to develop your expertise in a fast-paced environment, working closely with cross-functional teams to deliver impactful results.
Duties
- Develop and implement optimisation strategies for digital menus to improve user experience and conversion rates.
- Manage content updates using WordPress and Adobe Photoshop, ensuring visual appeal and accuracy.
- Conduct SEO audits and optimise content for search engines using Google Analytics, Google Ads, and other relevant tools.
- Analyse performance metrics to identify trends and areas for improvement, preparing detailed reports using Microsoft Excel and PowerPoint.
- Coordinate with the marketing team to align digital menu content with overall marketing campaigns, including email marketing and social media management.
- Oversee project timelines, ensuring timely delivery of updates and enhancements across multiple platforms.
- Collaborate with external vendors or agencies on B2B marketing initiatives, maintaining clear communication and organisational standards.
- Utilise IT skills to troubleshoot technical issues related to website functionality or optimisation tools.
- Lead initiatives aimed at increasing online visibility through B2B marketing strategies, including Google Ads campaigns.
- Maintain consistent branding and messaging across all digital channels while adhering to organisational guidelines.
Experience
- Proven experience in management, SEO optimisation, project management, and digital marketing.
- Proficiency in Adobe Photoshop, WordPress, Google Ads, Google Analytics, Microsoft Office Suite (Excel, PowerPoint), and email marketing platforms.
- Strong analysis skills with the ability to interpret data insights effectively.
- Excellent copywriting skills coupled with social media management expertise.
- Demonstrated leadership capabilities within a marketing or digital environment.
- Experience in B2B marketing strategies is highly desirable.
- Exceptional communication skills in English, both written and verbal.
- Organisational skills with the ability to manage multiple projects efficiently while maintaining attention to detail.
- Familiarity with IT systems relevant to digital content management is advantageous. This role offers an engaging environment for individuals passionate about digital marketing and optimisation strategies, providing opportunities for professional growth within a collaborative team setting.
Pay: £12.71 per year
Benefits:
Work Location: In person
