Marketing Manager
Location: Southbourne, Bournemouth, Dorset.
Salary: Competitive, dependent on experience
Job Type: Full-time, Permanent
Do you enjoy festivals? Are you a music lover with the great organisational skills to help us deliver unforgettable experiences for others?
Does this sound like you?
At Immense Events, we are seeking to recruit a Marketing Manager to support our rapidly growing organisation.
This is an exciting role, which will require enthusiasm along with excellent leadership, communication skills, and great team management.
The ideal candidate will be highly organised, creative, commercially aware, and passionate about live events.
The company
Founded in 2013, Immense Events is a successful events and hire business. We are a leading provider of live music and food-based festivals across Dorset. We have a structured and sustainable growth plan for the next few years and are looking for someone to grow and develop within the role as the company continues to expand.
Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The successful candidate will be responsible for developing strategic marketing plans, managing campaigns, and analysing market trends to ensure our organisation remains competitive.
As Marketing Manager, you will lead the planning and execution of marketing campaigns that drive ticket sales, increase brand awareness, and engage festival audiences before, during, and after our events.
Working closely with event, creative, and commercial teams, you'll be responsible for developing innovative marketing strategies that deliver measurable results and contribute to the continued growth of our festival portfolio.
This role offers an exciting opportunity to utilise your leadership skills and marketing expertise. The ideal applicant will possess strong project management abilities, excellent communication skills, and a thorough understanding of marketing strategies.
Responsibilities
- Develop and implement marketing strategies for multiple festivals and events.
- Manage integrated marketing campaigns across digital, social media, email, PR, influencer, and traditional channels.
- Create and oversee content calendars and campaign schedules.
- Coordinate with designers, photographers, videographers, and external agencies.
- Plan and execute ticket sales campaigns, promotions, and launch activities.
- Monitor marketing performance and provide regular reporting on KPIs and ROI.
- Manage marketing budgets and ensure cost-effective campaign delivery.
- Build relationships with media partners, sponsors, influencers, and key stakeholders.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Along with our social media manager, support on-site festival marketing activities and brand activation initiatives.
- Develop and implement comprehensive marketing strategies aligned with organisational objectives.
- Manage multiple marketing campaigns across various channels, ensuring timely delivery and measurable results.
- Lead market research efforts to identify emerging trends, customer needs, and competitive positioning.
- Oversee the creation of marketing materials
- Analyse campaign performance data using analysis skills to optimise future initiatives.
- Manage budgets, timelines, and resources effectively through strong organisational skills and time management.
- Lead and motivate the marketing team, providing guidance on project management and professional development.
Essential Requirements
- Minimum 3 years' experience in a marketing management role.
- Proven track record of delivering successful marketing campaigns.
- Strong understanding of digital marketing, social media, email marketing, and paid advertising.
- Experience using marketing analytics and reporting tools.
- Excellent communication and copywriting skills.
- Strong project management capabilities with the ability to handle multiple priorities efficiently.
- Ability to work under pressure and manage multiple deadlines.
- Passion for festivals, music, events, and audience engagement.
- Analytical skills to interpret data insights for strategic decision-making.
- Demonstrated leadership qualities with the ability to inspire and guide teams effectively.
- Sound understanding of marketing principles, strategies, and industry best practices.
- Organisational skills that enable effective planning, scheduling, and resource allocation.
- Ability to adapt quickly to changing market conditions and organisational needs.
Desirable
- Experience within the festivals, events, entertainment, or hospitality sector.
- Knowledge of ticketing platforms and event marketing.
- Experience managing partnerships and sponsorship activations.
- Familiarity with Adobe Creative Suite, Canva, or similar creative tools.
What We Offer
- Competitive salary.
- Opportunity to work on exciting festivals and live events.
- Career development and progression opportunities.
- Company events and festival access.
How to Apply
To apply, please send your CV and a brief cover letter outlining your relevant experience and why you'd be a great fit for our team.
Pay: £37,000.00-£41,000.00 per year
Work Location: In person
