Middle Eight is a new, 180 room lifestyle luxury hotel with purpose in Covent Garden. We're a relaxed, welcoming, city hotel that offers more than just a room for the night - we offer a holistic experience that changes throughout the day; spaces that not only reflect our local communities, they are part of the fabric of the community, they draw people in and inspire a feeling of belonging.
The Guardsman is a new 59 room, luxury hotel in St. James's. Alongside these rooms are six residences intended for longer-term stays. With the scale, familiarity and feel of a club, The Guardsman is a home from home that will inspire both loyalty and longer stays. The hotel has an unmistakably British feel that befits its proximity to such iconic landmarks as Buckingham Palace and The Palace of Westminster. Whilst the scale and ambiance are more reminiscent of a club than a hotel, the interiors have a bright, modern and relaxed feel that is lent a very British character with a few, carefully chosen, traditional and quirky embellishments.
We are currently recruiting for A Cluster Marketing Executive supports the Head if Marketing in delivering the hotel's marketing activity across digital, social and print channels, helping to build brand awareness, guest engagement and direct bookings. The role provides hands-on support across campaigns, content creation and day-to-day marketing administration.
Benefits
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Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
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28 days holiday, including bank holidays, increasing yearly to 33 days;
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Discounts across retail, restaurants, events and more through our benefits & rewards portal;
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Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
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Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
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Yearly complimentary Axiom Xcape stayover after one year of service;
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A growing team with great training, progression, and promotion opportunities;
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Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
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Free meals while on shift;
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Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!
The role
The Marketing Executive will support Middel Eight and The Guardsman Teams HOtels, in delivering the marketing strategy for the hotel.
The ideal candidate will have a proven track record in successful campaigns, and the ability to use performance metrics to inform decisions. They will be able to provide examples of strong copywriting and social engagement initiatives and have a thorough understanding of the market. The candidate will demonstrate strong creativity and forward-thinking, and the ability to juggle multiple projects in a fast-paced environment.
Responsibilities of rolewill include but are not limited to:
Update and maintain website content, ensuring information is accurate and engaging- Create and schedule content for the hotel's social media channels, including photos, videos and copy in collaboration with Digital and PR agencies
- Update and maintain all content for any 3rd party websites
- Support the planning and execution of digital marketing campaigns, including paid social and email in collaboration with Digital and PR agencies
- Assist with designing marketing materials, such as flyers, menus and in-room collateral, using brand templates
- Monitor social media engagement, responding to comments and messages in a timely and professional manner
- Support the coordination of photography and content shoots, including scheduling and on-site assistance
- Help maintain the hotel's image library, ensuring photos and videos are organised and up to date
- Support the Head of Marketing with compiling performance reports, including website and social media analytics
- Assist with email marketing campaigns, including building newsletters and checking content accuracy
- Support the coordination of marketing collateral and materials for the Sales team
- Help coordinate promotional activity for packages, offers and events across relevant channels
- Support basic SEO tasks, such as updating website metadata and image tags
- Liaise with external agencies and suppliers under the guidance of the Head of Marketing
- Assist with organising local partnerships, sponsorships or community engagement activities
- Maintain accurate records of marketing activity, spend and campaign materials
- Support the Head of Marketing with day-to-day administrative tasks within the marketing function
- Contribute creative ideas to support campaigns, content and guest engagement initiatives
- Liaise with printers to ensure all collateral is printed in accordance with brand guidelines
- Create and send e-newsletters
- Prepare and coordinate journalist/influencers visits
- Work with the Food and Beverage Team to create innovative and exciting promotions
- Manage department purchases – raising purchase orders and sending invoices to finance
The core skills and experience required to succeed
- BA Degree in Marketing, Hospitality or Business preferred
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Qualifications in Social Media and Digital Marketing preferred
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Proven track record in copywriting with examples available to be provided;
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Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media; channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and Content Management Systems
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Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results;
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Adaptability and ability to juggle multiple projects;
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Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative and written content, developed both internally and through the use of appropriate agency resources;
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Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments;
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Strong organisation and planning skills;
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Acts independently to improve and increase skills and knowledge.
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
Having these core skills will put you one step further to joining Axiom Hospitality and Middle Eight.
Opportunities for all
At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.
Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.
