Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Poland, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
We are looking for a Technical Email Marketing Manager to own the execution, performance, and strategy for our email channel. This role sits at the intersection of marketing operations and demand generation; you will be responsible for the technical health of the channel while driving the strategy for how we communicate with our database.
You will be a hands-on builder for all email campaigns, acting as the primary analyst and strategist. This requires a balance of technical configuration (ensuring data flows and deliverability) and marketing logic-proactively leveraging content to engage specific personas.
This role is perfect for a meticulous, independent, technically minded doer who is passionate about translating data insights into high-impact email strategies.
Strategy & Channel Management
- Cross-functional coordination: Manage the central email calendar in partnership with Integrated Campaign, Event and Product Marketing Managers. You will help them translate their goals into effective email journeys while ensuring a consistent experience for our subscribers.
- Role-Based Segmentation: Move our strategy from broad sends to role-specific messaging. You will own the logic for how we map our content to distinct target buyer segments.
- Proactive Content Leveraging: Actively audit our library of existing content (blogs, whitepapers, webinars) to fill gaps in the email calendar. You will suggest and execute ad-hoc sends based on which personas need engagement and which content is performing well.
- Performance Optimization: Use A/B testing and data analysis to improve engagement and pipeline contribution. Translate channel results into actionable recommendations for the broader marketing team.
Email Strategy & Performance Ownership
- Performance Monitoring & Optimization: Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
- Strategic Improvement: Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
- Pipeline & Revenue Focus: Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
- Conversion Tracking & Attribution: Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.
Campaign Execution & Operations
- Email Campaign Execution: Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (HubSpot), and flows for existing contacts (Clari.)
- Database Management: Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
- Quality Assurance: Conduct rigorous QA on all email assets to ensure flawless execution, accurate tracking, and a seamless user experience across all devices.
- System Integration: Ensure the smooth and accurate flow of email data between our marketing automation platform (HubSpot), flow management (Clari), and our CRM (Salesforce), troubleshooting any issues that arise.
- Technical Configuration: Resolve deliverability issues, configuration issues, build workflows, keep the systems healthy and operational.
- Reporting: Analyse, and report on performance and trends.
- Documentation: Maintain documentation for email campaign procedures, system configurations, and channel best practices.
Collaboration & Communication
- Work closely with Website, Content, Demand Generation, and Sales teams to understand campaign requirements and translate them into high-performing email assets, and feedback own observations which can then be utilized in other channels as a part of a cohesive overarching strategy.
- Provide regular, proactive communication to stakeholders regarding campaign launch status, key performance metrics, and strategic recommendations.
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Experience: Approximately 5 years of hands-on experience in a B2B email marketing or campaign management role, preferably within a fast-paced SaaS environment.
- Email Channel Ownership: Proven track record of owning the email channel, setting strategy, executing campaigns, and reporting on results to drive meetings/pipeline.
- Technical Expertise: Strong, direct experience with a major marketing automation platform (Marketo, HubSpot, Pardot, Clari, etc.). Hands-on HubSpot experience is a significant advantage.
- Data Proficiency: A solid working knowledge of HubSpot, Salesforce, Clari, etc., including a clear understanding of objects, fields, and campaign functionality, specifically as they relate to email performance and attribution.
- Analytical Mindset: Exceptional analytical skills with the ability to turn email metrics into clear, actionable business recommendations.
- Attention to Detail: An exceptional eye for detail and a natural ability for quality assurance-you can spot an error from a mile away.
- Communication: Strong verbal and written communication skills with the ability to present results and strategies effectively to cross-functional teams.
- Holistic Sales Funnel Understanding: Understanding of, and taking an interest in other active channels, activities, and how prospects and customers engage with us and flow through the funnel.
- Independent & Self-Starter: Ability to unblock, and progress, focusing on execution. Simple, and fast solutions over long drawn-out planning stages that lead to nowhere.
- Fixer Mentality: Roll up sleeves, fix, and execute.
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25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
