Digital Marketing Manager – B2B Software
Salary: £38,000–£42,000 per year + up to £5,000 annual performance bonus
Job Type: Full-time, Permanent
Location: Theale, Berkshire
Working Pattern: Hybrid
About Us
We a UK-based software company specialising in enterprise data quality, data matching, data cleansing and entity resolution.
Our technology has helped organisations improve the accuracy, reliability and value of their data. Our software is used by businesses and public-sector organisations around the world to eliminate duplicate records, improve data quality and create trusted data for AI, analytics and business-critical decision-making.
We are now looking for a hands-on Digital Marketing Manager to take ownership of our digital marketing and help drive the next stage of WinPure's growth.
The Role
This is a practical, results-focused digital marketing position with considerable autonomy.
We are looking for someone who can personally manage and improve our SEO, Google Ads, LinkedIn & Youtube presence, website campaigns and digital lead generation.
This isn't a role focused primarily on managing agencies or producing marketing reports. We want someone who enjoys getting involved, identifying opportunities, running campaigns and continually improving performance.
You don't need to arrive as an expert in data quality software, but you must be interested in learning a technical B2B product and understanding the problems our customers are trying to solve.
You'll work directly with the CEO and closely with our sales, product and technical team. You'll also have the freedom to introduce new ideas, test campaigns and influence the direction of WinPure's digital marketing.
Most importantly, we're looking for someone who takes ownership.
We want someone who sees an opportunity and acts on it rather than waiting to be told what to do.
Key Responsibilities
SEO & Organic Search
- Take ownership of WinPure's organic search performance.
- Use Google Search Console, GA4 and SEO tools to identify opportunities.
- Conduct keyword and competitor research.
- Improve existing website pages for rankings, click-through rates and conversions.
- Identify new content and keyword opportunities.
- Coordinate SEO content briefs and optimisation projects.
- Improve on-page SEO and internal linking.
- Monitor keyword rankings, organic traffic and conversions.
- Work with external SEO specialists where appropriate.
Google Ads / PPC
- Take hands-on ownership of our Google Ads campaigns.
- Research and manage keywords and negative keywords.
- Create, test and optimise search campaigns.
- Improve ad copy and landing-page relevance.
- Manage conversion tracking.
- Monitor cost per lead and lead quality.
- Identify wasted spend and opportunities to improve ROI.
- Continually test and optimise campaign performance.
Practical, hands-on Google Ads experience is important for this role.
LinkedIn, YouTube & Social Media
- Own and maintain the WinPure social media and content calendar.
- Create and publish regular LinkedIn content without needing to be prompted.
- Develop and grow the WinPure YouTube channel as an additional source of traffic and qualified leads.
- Identify opportunities for product demonstrations, tutorials, feature explainers, educational videos and other useful video content.
- Work with the wider team to plan and produce video content, rather than necessarily appearing on camera personally.
- Optimise YouTube titles, descriptions, thumbnails and keywords to improve search visibility.
- Repurpose website articles, product developments, webinars and other content into suitable video topics.
- Turn video content into LinkedIn posts, website content and other marketing assets.
- Identify relevant industry news, trends and conversations that WinPure can contribute to.
- Promote new articles, product features, customer use cases and campaigns across appropriate channels.
- Track YouTube traffic, engagement, website visits and lead generation rather than focusing solely on views or subscribers.
- Continually test new content ideas and improve performance based on results.
We want someone who proactively identifies opportunities and brings ideas to the business rather than waiting to be told what to post or publish.
Website & Conversion Optimisation
- Help improve key website pages and landing pages.
- Identify opportunities to increase demo requests, free trials and enquiries.
- Develop campaign-specific landing pages.
- Review calls to action and customer journeys.
- Analyse website behaviour and conversion performance.
- Recommend and test improvements to increase conversion rates.
Content & Campaigns
- Develop digital campaigns around WinPure products, features and customer use cases.
- Turn technical product developments into clear, business-focused marketing.
- Identify topics and problems potential customers are actively researching.
- Coordinate articles, guides, comparisons, case studies and other marketing assets.
- Identify opportunities arising from industry news and market developments.
- Work closely with sales and product teams to understand customer challenges and buying behaviour.
Analytics & Reporting
Take ownership of digital marketing reporting across:
- Organic search performance.
- Google Ads.
- Website conversions.
- Demo and free-trial enquiries.
- Qualified inbound leads.
- Marketing-generated pipeline.
- LinkedIn performance.
- Campaign performance.
- Cost per lead.
We care about commercial outcomes rather than vanity metrics.
What We're Looking For
Essential:
- Previous experience in a hands-on digital marketing role.
- Strong practical SEO knowledge.
- Hands-on experience personally managing Google Ads campaigns.
- Experience using Google Analytics and Google Search Console.
- Experience managing LinkedIn or B2B social media.
- Good understanding of conversion tracking and digital analytics.
- Strong written communication skills.
- Comfortable working with websites and content management systems.
- Analytical and commercially minded.
- Highly organised and able to manage multiple campaigns.
- Proactive, curious and comfortable working independently.
Highly Desirable:
- B2B software or SaaS marketing experience.
- Experience marketing technical products or services.
- WordPress experience.
- Experience developing and optimising B2B landing pages.
- Conversion rate optimisation experience.
- Experience with CRM (Hubspot) and marketing automation platforms.
- Experience generating leads for enterprise software or technology companies.
- Experience measuring marketing-attributed pipeline.
Knowledge of data quality, data management, AI, analytics or enterprise software would be advantageous, but isn't essential. We'll help you develop a strong understanding of the WinPure platform and market.
The Person We're Looking For
We're looking for someone who genuinely enjoys taking ownership of digital marketing.
If you identify an SEO opportunity, we want you to investigate it.
If a Google Ads campaign isn't performing, we want you to understand why and improve it.
If an important industry story appears, we want you to recognise the marketing opportunity.
If there's an opportunity to improve a landing page, campaign or conversion rate, we want you to propose it.
And if we haven't posted on LinkedIn recently, we don't want you waiting for someone to remind you.
You'll have direct access to the people developing and selling the product, giving you the opportunity to understand the technology and turn new developments into campaigns quickly.
Salary & Performance Bonus
The salary for this position is £38,000–£42,000 per year, depending on experience.
In addition, the position offers an annual performance bonus of up to £5,000.
Performance objectives will focus primarily on measurable commercial marketing outcomes, including:
- Growth in qualified inbound leads.
- Marketing-generated sales pipeline.
- Google Ads performance and cost per qualified lead.
- Organic search performance.
- Website conversion improvements.
- Successful execution of digital campaigns and marketing initiatives.
Specific targets will be agreed following an initial period in the role so objectives can be based on realistic performance baselines.
Benefits
As a growing software company, we aim to provide a flexible working environment where people have the opportunity to make a genuine impact.
Benefits include:
- 25 days annual holiday plus UK bank holidays.
- Hybrid working, combining time in our Theale office with working from home.
- Flexible working, with reasonable flexibility around start and finish times.
- Workplace pension.
- Up to £5,000 annual performance bonus.
- Laptop and necessary equipment/software provided.
- Annual salary and performance review.
- Direct access to the CEO, product and sales team.
- Considerable freedom to introduce new ideas, campaigns and marketing initiatives.
- Opportunity to develop specialist knowledge in enterprise software, data quality and AI.
As WinPure continues to grow, there will also be opportunities for the successful candidate to expand their responsibilities and play an increasingly important role in our marketing strategy.
Location & Hybrid Working
Our office is based in Theale, Berkshire.
This is a hybrid position. Regular time in the office will be important, particularly while learning the WinPure platform and working closely with the wider team.
We believe this combination provides the flexibility of home working while maintaining the collaboration and product knowledge that are particularly important in a technical B2B software business.
How to Apply
Please submit your CV together with a short introduction explaining your relevant digital marketing experience.
We would particularly like to hear about:
- Google Ads campaigns you have personally managed.
- SEO improvements and measurable results you have achieved.
- B2B leads or pipeline you have helped generate.
- Websites or landing pages you have improved.
- Campaigns you have personally developed and executed.
Where possible, please include measurable results.
Pay: £38,000.00-£42,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
- Work from home
Application question(s):
- Have you personally created, managed and optimised Google Ads campaigns, rather than only working with an agency that managed them?
- How many years of hands-on SEO experience do you have, including Google Search Console, keyword research and on-page optimisation?
- Have you previously worked in B2B software, SaaS, technology or another technical B2B market?
- Briefly describe one digital marketing campaign you personally managed that generated measurable business results. What did you do and what were the results?
- If you joined a B2B software company and were responsible for SEO, Google Ads, LinkedIn, YouTube and website lead generation, what would you prioritise during your first 30 days?
- Are you able to work from our Theale, Berkshire office as part of a hybrid working arrangement?
- How many years of hands-on Google Ads experience do you have?
Work Location: Hybrid remote in Theale RG7 4SA
