The Associate Director of Marketing plays a pivotal leadership role in shaping and executing the marketing vision and strategy across a diverse portfolio spanning rare bleeding disorders and pediatric oncology. This individual will lead, develop, and inspire a high-performing marketing team while partnering cross-functionally with medical, sales, market access, trade, and external stakeholders.
This role is accountable for successful product launches, lifecycle management, and differentiated brand positioning to strengthen market presence and drive growth. The Associate Director Marketing will bring a strategic enterprise mindset, grounded in deep market expertise across hematology and oncology, and a strong commitment to improving patient and caregiver outcomes.
Success in this role requires exceptional leadership, the ability to align people and resources against clear objectives, and a track record of building team capabilities while delivering measurable business results. The ideal candidate is both a visionary and an operator who can translate strategy into execution through disciplined, insight-driven, and impactful brand management.
DUTIES AND RESPONSIBILITIES:
The following reflects the essential functions of the role and may be adjusted based on business needs:
- Business Performance & Execution
- Deliver against company priorities by executing integrated marketing plans that achieve KPIs and exceed revenue, profit, and volume targets across the hematology and oncology portfolios.
- Marketing Strategy & Execution
- Develop and execute comprehensive, insight-driven marketing strategies aligned to business objectives and market dynamics.
- Lead brand positioning, messaging, and differentiation to strengthen market presence across HCP, patient, and caregiver audiences.
- Omnichannel Campaign Execution
- Oversee development and deployment of compliant, high-impact marketing initiatives across channels, including digital, print, field materials, advisory boards, and patient and professional conferences.
- Team Leadership & Development
- Lead and develop a high-performing marketing team.
- Establish clear goals, foster accountability, and build capabilities that enable both individual and organizational success.
- Product Launch & Lifecycle Management
- Direct end-to-end launch planning and execution for new products and indications.
- Optimize lifecycle strategies to maximize brand performance and long-term value across the portfolios.
- Market Insights & Analytics
- Leverage market research, competitive intelligence, and customer insights to inform strategy, refine positioning, and identify growth opportunities.
- Monitor industry, regulatory, and access trends impacting both therapeutic areas.
- Cross-Functional & External Collaboration
- Partner closely with Medical Affairs, Sales, Market Access, Trade, and Commercial Operations to ensure aligned execution.
- Engage with external stakeholders, including KOLs, advocacy groups, and strategic partners.
- Support global alignment and contribute to business development initiatives.
- Financial Stewardship
- Own marketing budget planning and oversight, ensuring disciplined investment and strong ROI.
- Allocate resources effectively to maximize impact and support strategic priorities.
- Compliance & Governance
- Ensure all marketing activities meet regulatory, legal, and compliance standards, including FDA and industry guidelines.
Partner with Regulatory and Medical to uphold scientific integrity and appropriate promotion.
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QUALIFICATIONS:
- Bachelor’s degree required; MBA preferred
- 10+ years of commercial experience in the pharma/biotech industry
- 5+ years in specialty markets (hematology and/or oncology preferred)
- 5+ years in marketing/brand leadership roles
- Proven success in product launches and lifecycle management
- Field sales or customer-facing experience preferred
- Strong analytical and insight-driven decision-making skills
- Experience managing budgets, forecasting, and delivering measurable ROI
- Strong understanding of FDA/regulatory requirements
- Proven ability to build, develop, and retain high-performing teams
- Effective communicator with executive presence
Corporate office based in Louisville, KY; ability to travel up to ~25%
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The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS:
- Frequently required to stand
- Frequently required to walk.
- Frequently required to sit.
- Frequently required to talk or hear.
- Occasionally required to lift light weights (less than 25 pounds)
- Specific vision abilities required for this job include: close vision, color vision and ability to adjust or focus
Frequently required to travel by plane or car, including overnight stays and weekends.
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WORK ENVIRONMENT:
The noise level in the work environment usually is quiet.
Equal opportunity employer, and does not discriminate on the basis of race, color, religion, sex, pregnancy, national origin, disability, age, genetic information, veteran status, sexual orientation, gender identity or any other characteristic protected by federal, state or local law.
