Overview:
ABOUT THE JOB
Working within Content Labs
Content Labs is Haymarket Business Media's specialist commercial content division. We partner with leading B2B organisations to create high-impact content, campaigns and experiences that engage professional audiences and deliver commercial value. By combining editorial excellence with strategic insight, we develop innovative content solutions that help our clients achieve their objectives while contributing to Haymarket's continued growth.
The Role
The Commercial Content Editor will lead the creation and delivery of high-quality commercial content and integrated marketing campaigns across a range of B2B sectors, ensuring all content delivers value for clients, engages target audiences and supports Haymarket's commercial objectives.
Work collaboratively with clients and cross-functional teams to develop creative, audience-focused content solutions that meet commercial goals while maintaining Haymarket's editorial standards, content quality and brand reputation.
Translate client briefs into compelling multi-channel content and campaign propositions across digital, audio, video and live formats, supporting new business opportunities, developing innovative content solutions and contributing to the continued growth of Content Labs.
Responsibilities:
Key Responsibilities
Create, commission and edit high-quality commercial content across a range of formats, including articles, thought leadership features, video scripts, podcasts and digital event agendas ensuring all output meets client objectives and Haymarket's editorial standards.
Partner with the internal commercial teams to brainstorm innovative content concepts, transforming ideas and proposals into compelling, high-conversion pitches to win client campaigns.
Build strong relationships with clients, acting as a trusted editorial partner to understand their objectives and deliver engaging content that balances commercial objectives with audience needs.
Research industry trends, audience behaviour and market developments to inform content strategies and ensure campaigns remain relevant, insightful and effective.
Source, commission and manage freelance writers, designers, producers and other creative suppliers, ensuring projects are delivered to agreed quality standards, timescales and budgets.
Identify and secure suitable speakers, contributors and industry experts to support commercial content, webinars, events and thought leadership programmes.
Work collaboratively with project managers, sales, marketing and editorial teams to ensure the effective planning, delivery and evaluation of marcomms campaigns.
Work collaboratively across the Sales, Marketing and Editorial teams to ensure seamless campaign delivery and monitor campaign performance. Leveraging audience insight and client feedback to identify opportunities for future content development.
Key Relationships
Works closely with the department heads, project managers, sales, marketing, core Editorial teams and external creative freelancers to build effective working relationships, share knowledge, provide support and contribute to the successful delivery of business objectives.
Skills / Experience / Knowledge / Minimum Criteria:
Knowledge, Skills & Experience
Knowledge
Knowledge of B2B media, publishing, content marketing or commercial content environments.
Strong understanding of marketing communications (marcomms).
Understanding of integrated marketing communications, content strategy and client relationship management.
Knowledge of digital publishing, SEO, AI discoverability and content performance across multiple channels.
Understanding of audience insight, campaign performance metrics and content management systems (CMS).
Awareness of multimedia content formats, including digital, video, audio and live events.
Skills
Excellent writing, editing and storytelling skills, with the ability to adapt content for different audiences, channels and formats.
Strong communication and relationship-building skills, with the ability to work effectively with clients and internal stakeholders.
Confident collaborating and negotiating with senior B2B clients and cross-functional internal teams.
Ability to translate commercial objectives into engaging, audience-focused content and creative campaign ideas.
Strong planning and organisational skills, with the ability to manage multiple projects, priorities and deadlines.
Confident presenting ideas, developing content proposals and supporting client pitches.
Strong editorial judgement, attention to detail and commitment to delivering high-quality content.
Ability to use audience insight, SEO and AI discoverability principles to maximise content performance.
Experience
Experience producing high-quality editorial or commercial content within a B2B media, publishing or content marketing environment.
Experience managing client-facing content projects from concept through to delivery.
Experience developing creative content ideas, proposals and pitch materials to support commercial opportunities.
Experience commissioning and managing freelance writers, designers or other creative contributors.
Experience collaborating with editorial, commercial, marketing and project teams to deliver integrated content campaigns.
About You
Customer-focused and committed to delivering an excellent client experience.
Collaborative and builds positive relationships with colleagues, clients and external partners.
Curious and committed to continuous learning, keeping up to date with industry trends, emerging technologies and content innovation.
Accountable, organised and takes ownership of delivering high-quality work.
Adaptable and comfortable working across a variety of clients, sectors and content formats.
Creative and commercially aware, with a passion for developing engaging content that delivers value for clients and audiences.
Professional, proactive and acts with integrity.
What Success Looks Like
How will success in this role typically be measured?
Delivery of high-quality commercial content that meets client objectives and Haymarket's editorial standards.
Producing engaging content that supports campaign performance and delivers value for clients and audiences.
Successfully delivering projects to agreed quality standards, budgets and deadlines.
Building strong relationships with clients, colleagues and external contributors, resulting in positive feedback and repeat business.
Developing creative content ideas and proposals that contribute to new business opportunities and commercial growth.
Collaborating effectively with project managers, commercial, marketing and editorial teams to deliver successful integrated campaigns.
Using audience insight, campaign performance and client feedback to identify opportunities for continuous improvement.
Demonstrating professionalism, accountability and a commitment to Haymarket's values in all aspects of the role.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
Generous contributory pension scheme
Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
