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Head of Sales & Marketing

Willy's ACV
Ledbury

Quick apply

Job details

Permanent | Full-time | Fixed term contract

Benefits

Annual leave
Company pension
On-site parking

Qualifications

CRM software
Email marketing
Branding
Marketing campaign planning
Social media management
Client engagement
Marketing management
E-commerce
Business development
Social media marketing within food and drink industry
Sales forecasting
Relationship management
Multi-channel digital marketing campaigns
Account management
Communication skills
Time management

Full job description

Job Overview

At Willy’s, we are on a mission to bring sustainable, raw, and unfiltered goodness to the world through our premium Apple Cider Vinegar. Made from our 300-year-old orchards in Herefordshire, our ACV is grown with care, produced with integrity, and packed with the probiotic living Mother. We aren’t just selling a kitchen staple; we are leading a wellness movement rooted in regenerative farming, gut health, and exceptional British heritage.

We are looking for an energetic self-starter with a passion for building brands, driving sales, and championing functional, natural food and drink. As our Sales & Marketing Lead, you will play a pivotal role in expanding our market presence across retail and wholesale channels, managing key accounts, and shaping our digital wellness narrative.

About You (The Ideal Candidate)

A Wellness & Functional Food Advocate: You have a deep-rooted passion for natural, organic food, and drink. You love keeping your finger on the pulse of emerging health, gut wellness, and sustainability trends.
Driven by Mission & Integrity: You are genuinely passionate about our mission to help people understand the life-changing benefits of gut-healthy, raw, living foods. You want to join our mission, driven by a determination to take our probiotic apple cider vinegar to the world and lead the vinegar revival!
An Agile Hustler: You are a proactive, creative commercial thinker who enjoys working collaboratively, but is equally excited to take complete ownership, roll up your sleeves, and deliver results in a fast-paced, entrepreneurial environment.

Key Responsibilities

Sales & Commercial Growth

Develop and implement robust sales strategies to drive commercial growth for Willy’s range of ACV, health shots, and functional beverages.
Identify, pursue, and secure new business opportunities across major retail, wholesale, independent farm shops, and distributor channels.
Build, nurture, and maintain strong, long-lasting relationships with key accounts and retail buyers.
Manage negotiation processes, prepare sales forecasts, and conduct regular performance analysis to optimise our market presence.

Marketing & Brand Strategy

Design and execute creative marketing campaigns that highlight Willy's unique farm-to-bottle story and health benefits.
Oversee and execute all digital marketing activities, including social media management, educational email campaigns, and e-commerce/website content.
Monitor market trends, consumer behaviour, and competitor activity in the functional food and gut-health sectors to identify fresh growth opportunities.
Represent Willy’s with pride at networking events, consumer exhibitions, trade shows, and client meetings.
Collaborate closely with internal teams to ensure flawless order fulfilment and exceptional customer service.

Requirements & Qualifications

Industry Experience: Proven experience in sales, marketing, or commercial management specifically within the food, drink, FMCG, health & wellness, or functional beverage sectors.
Account Management: Direct experience working with retail buyers, distributors, or wholesale accounts (experience with premium independents or major UK grocery is a massive plus).
Digital Literacy: Strong digital marketing skills across social media platforms, email marketing software, CRM systems, and e-commerce platforms.
Communication & Storytelling: Exceptional communication skills with a natural ability to build rapport, negotiate effectively, and compellingly tell the Willy's brand story.
Execution: Strong organisational and time management abilities, with the capability to work independently in a dynamic, fast paced farm and business environment.

How to Apply

Send your CV, a short intro, and any relevant work examples to [email protected] with the subject line: Head of Sales & Marketing - Willys ACV.

Job Type: Full-time

Benefits:

25 days annual leave + bank holidays
Company pension
On-site parking

Work Location: Hybrid remote in Ledbury HR8 2LH

Work Location: In person

Quick apply

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brand sales & social media lead jobs in bromyard, hef

Head of Sales & Marketing

News Reporter - Worcester

Business Development Executive

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