Marketing Campaigns & Creative Executive
Location: Sheffield
Salary: £28,000-£31,000 based on experience
Hours: Full-time, 40 hours per week
Reports to: Marketing Manager
Brands: The Great Escape Game and Gameshow All-Stars
About the role
We are looking for an organised, creative and commercially minded Marketing Campaigns & Creative Executive to join our small in-house marketing team.
Working closely with the Marketing Manager and Social Media Assistant, you will help turn marketing plans into fully delivered campaigns across our venues and brands.
This is a hands-on role for someone who enjoys bringing ideas to life. You will coordinate campaigns, create marketing materials, manage deadlines and make sure every element of a campaign is delivered accurately and on time.
You will work across digital and physical marketing, including email campaigns, website content, posters, signage, brochures, promotions, partnerships and venue materials.
The role would suit someone who combines strong organisation with a good creative eye. You do not need to be a specialist graphic designer, but you should be confident in producing polished, professional marketing materials using Canva, Adobe Illustrator, Indesign, or other design software.
Key responsibilities:
Campaign coordination and delivery
- Support the Marketing Manager in planning and delivering marketing campaigns across all brands and venues.
- Turn campaign ideas into clear timelines, task lists and deliverables.
- Coordinate campaign activity between marketing, sales, operations and venue teams.
- Manage deadlines, approvals and campaign launch dates.
- Ensure campaign materials are delivered to the correct venues and teams.
- Keep the central marketing calendar accurate and up to date.
- Coordinate seasonal campaigns, venue launches, corporate activity, events and promotional offers.
- Liaise with external suppliers, including printers, photographers, videographers and designers.
- Monitor campaign progress and identify delays or missing information before they affect delivery.
- Support post-campaign reporting and reviews.
Creative and design work
- Create day-to-day marketing materials for digital and physical use.
- Design posters, flyers, menus, vouchers, brochures, presentation decks and venue signage.
- Produce email graphics, website banners and campaign assets.
- Adapt campaign artwork into different sizes and formats.
- Maintain brand consistency across all marketing materials.
- Create and manage reusable templates for the wider team.
- Organise marketing assets, brand files and image libraries.
- Prepare artwork for print and liaise with print suppliers.
- Brief external designers when specialist creative work is required.
Digital marketing
- Build and send customer email campaigns and newsletters.
- Update website pages, promotional content and booking information.
- Support the delivery of landing pages and campaign-specific web content.
- Assist with customer database segmentation and campaign targeting.
- Monitor email performance, website activity and campaign conversions.
- Work with the Marketing Manager to ensure digital activity supports bookings and revenue targets.
Social media support
- Work with the Marketing Manager to translate campaign plans into social media activity.
- Provide the Social Media Assistant with campaign assets, deadlines and key messaging.
- Create graphics and templates for organic social content.
- Support the development of monthly content calendars.
- Ensure social media activity is aligned with wider campaigns and commercial priorities.
- Assist with content creation when additional support is required.
- Review scheduled content for accuracy, brand consistency and campaign alignment.
Brand and venue marketing
- Support the delivery of marketing activity across multiple venues and brands.
- Ensure each venue has the correct promotional materials and campaign information.
- Work with venue teams to gather photographs, updates, customer stories and campaign content.
- Maintain consistency while respecting the different tone and audience of each brand.
- Support local partnerships, community activity and corporate outreach.
- Help identify opportunities to increase awareness, bookings and repeat visits.
Administration and reporting
- Maintain organised campaign files, trackers and marketing documents.
- Raise and track supplier requests, quotes and invoices where required.
- Monitor campaign costs against agreed budgets.
- Gather campaign results and help prepare reports.
- Track key metrics including bookings, enquiries, email engagement and campaign performance.
- Ensure marketing claims, offers, dates and terms are accurate before publication.
About you
You will be someone who is equally comfortable developing a creative idea, building a campaign schedule and making sure the final posters have arrived at the correct venue.
You will be proactive, organised and able to manage multiple campaigns at the same time without losing attention to detail.
You should be confident taking ownership of tasks, following up with colleagues and progressing work without needing constant supervision.
Essential skills and experience
- Previous experience in a marketing, campaigns, creative or communications role.
- Experience coordinating campaigns from planning through to delivery.
- Strong organisational and project-management skills.
- Confidence in managing multiple deadlines and priorities.
- Experience creating professional marketing materials.
- Strong working knowledge of design software
- Good written communication and copywriting skills.
- Strong attention to detail.
- Confidence working with different departments and external suppliers.
- Experience using email marketing platforms.
- Experience updating websites or content-management systems.
- A good understanding of organic social media platforms.
- Comfortable working independently and as part of a small team.
- Commercial awareness and an understanding of how marketing supports sales and revenue.
Desirable skills and experience
- Experience using Adobe Photoshop, Illustrator or InDesign.
- Experience working within hospitality, leisure, entertainment, attractions or events.
- Experience marketing multiple venues or brands.
- Experience preparing artwork for print.
- Basic photography or video-editing skills.
- Experience with CRM systems and customer segmentation.
- Experience using Google Analytics or similar reporting tools.
- Experience supporting venue launches or seasonal campaigns.
- Understanding of paid social media and digital advertising.
Personal qualities
- Highly organised and dependable.
- Creative with a strong visual eye.
- Proactive and comfortable taking ownership.
- Commercially minded.
- Collaborative and approachable.
- Calm when managing competing deadlines.
- Confident following up with people and holding projects to schedule.
- Able to move between creative work and detailed administration.
- Willing to support the wider team when required.
- Enthusiastic about entertainment, experiences and customer-facing brands.
Measures of success
Success in this role will be measured through:
- Campaigns being delivered accurately and on time.
- Strong coordination between marketing and venue teams.
- Consistent and professional marketing materials.
- Improved campaign organisation and visibility.
- Growth in bookings, enquiries and customer engagement.
- Effective email and website campaign performance.
- Clear and accurate campaign reporting.
- Brand consistency across digital and physical channels.
- Positive working relationships with internal teams and external suppliers.
Working arrangements
This is a hands-on role that will involve working across our venues and brands.
Some travel between venues may be required. Occasional evening or weekend work may also be necessary to support launches, events, photography or content creation.
Due to the nature of the role, candidates should be comfortable working in a fast-moving environment where priorities can change quickly.
What we offer
- Working for a multiple #1 rated, distinctive entertainment company across various leading review platforms.
- A varied role with genuine ownership of campaigns and creative output.
- The chance to see your work used across live venues and customer experiences.
- Support and development from an experienced Marketing Manager.
- Opportunities to contribute ideas and influence future campaigns.
- 28 days per calendar year holiday allowance.
- Staff discounts on food and drink.
- Free experiences for yourself and discounts for friends and family.
- Optional Nest pension scheme.
How to apply
Please submit your CV and a short covering statement explaining why you are interested in the role.
Where possible, please also include examples of marketing campaigns or creative work you have previously produced.
Pay: £28,000.00-£31,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
Work Location: In person
