B2B Marketing Manager- 12 month contract
Salary: £45,000 - £55,000
Reports to: Head of Marketing
Location: Hybrid (1-2 days per week in Canary Wharf office)
✨Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare✨
At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.
What we are looking for?
We’re looking for a passionate and confident B2B Marketing Manager to join our Marketing Team on a 12 month contract.
As a B2B Marketing Manager, you’ll enable our partnerships growth by acting as a key bridge between our Marketing and Partnerships teams, equipping the Partnerships team with credible, consistent and high-trust marketing support - especially for NHS ICB relationships, GP referral routes, and education ecosystems for our CYP service.
This is not a traditional acquisition campaigns role. Your focus is to build and maintain the **partnerships marketing system:** audience-specific outreach packs, value propositions and messaging frameworks, proof packs, case studies, event programmes and follow-up materials - all delivered to a high standard in a regulated, high-trust environment.
You will work in close partnership with our Partnerships team (a standalone BD function) and Marketing leadership (CMO / Head of Marketing), ensuring the story we tell is clear, consistent, evidence-backed, and easy for partners to engage with.
What You’ll Be Doing:
1. Partnerships proposition and messaging (by segment)
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Own and evolve value propositions, messaging frameworks and “proof packs” for key partnership audiences, including but not limited to:
NHS ICB stakeholders (commissioning-focused)
GPs and referral pathways (practical referral and patient outcomes lens)
Education ecosystems (CYP service enablement and outcomes lens)
- Ensure messaging is aligned with brand narrative and editorial standards set by the Brand & Content Lead.
- Maintain a clear “claims discipline”: what we can say, what must be evidenced, and what needs approval.
2. Outreach enablement packs and collateral system
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Create and maintain segment-specific outreach packs that the Partnerships team can use consistently, including but not limited to:
- Core deck + modular slides
- One-pagers and leave-behinds
- FAQs and objection-handling
- Email templates / follow-up templates
- Case study snippets and proof points
- Build a scalable collateral library with version control, templates, and clear ownership.
3. Proof points, evidence and case studies
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Own the development and refresh of partnership proof points, working with internal teams to source and validate:
outcomes data, patient satisfaction (NPS), Trustpilot reviews
waiting times, capacity and operational/service metrics
clinical governance metrics (where appropriate and approved)
- Lead the creation of case studies across:
- patient voice (with safeguarding and consent processes)
- Ensure all proof is documented, traceable, and approval-ready.
4. Events programme and follow-up engine
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Build and run a partnerships events programme (in collaboration with the Partnerships team):
- Event themes by audience segment
- Logistics management
- Budget management and reporting
- Event marketing materials and messaging
- Pre-event outreach assets and post-event follow-up packs
- Ensure events are tied to clear objectives and that follow-up is structured and consistent.
5. Cross-functional coordination and governance
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Work closely with Partnerships (BD), Marketing, Clinical and Ops to ensure materials are accurate, credible and operationally grounded.
- Manage approvals for partnership-facing claims and materials:
Primary approval: CMO
Additional approval where relevant: Clinical / Ops / Governance
Maintain strong documentation and stakeholder updates so the Partnerships team always knows what’s available and what’s coming.
6. Ad hoc bid/tender support (as needed, not owned)
Support bid/tender work where needed through messaging frameworks, evidence packs, case studies and templated content.
Ownership of bid/tender process remains with the Partnerships team unless explicitly agreed otherwise.
WHAT THIS ROLE IS NOT
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Not a BD/account management role; Partnerships owns relationships and pipeline.
- Not a generalist marketing role or acquisition campaigns role.
- Not a design role; you’ll use templates and coordinate design support as needed for asset creation.
- Not the owner of bids/tenders; you may support with content and proof, but do not own the process.
- Not the final approver for claims; sign-off sits with the CMO and relevant teams.
To thrive in this role you’ll need:
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Strong experience in B2B/B2G marketing, partnerships marketing, or stakeholder marketing - ideally in healthcare, public sector, education or other high-trust environments.
- Experience working alongside BD teams and ensuring smooth, efficient workflows between Marketing and BD.
- Exceptional event and event marketing experience, with strong logisitics and project management skills.
- Excellent writing and messaging skills: can craft decks, one-pagers, emails, case studies and proof-led narratives.
- Confident building enablement systems: templates, libraries, version control, and “definition of ready” materials.
- Strong stakeholder management skills and comfort working cross-functionally.
- Practical understanding of evidence-based marketing and proof-point governance.
- Comfortable using modern collaboration tools and structured workflows (e.g., Slack, ClickUp, shared libraries).
SUCCESS MEASURES (12 months)
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A clear, repeatable partnerships marketing system is in place (packs, templates, proof points, case studies) - easy for our Partnership team to use and keep up to date.
- Segment-specific outreach packs exist for ICBs, GPs, and education ecosystems, with consistent messaging and credible proof.
- An active partnerships events programme is delivered with structured pre/post follow-up assets.
- Proof packs and claims are robust: evidence-backed, approval-ready, and refreshed on a reliable cadence.
- The Partnerships team reports improved enablement: clearer materials, fewer gaps, faster time-to-ready for outreach and meetings.
- Partnership-facing materials are consistently brand-aligned, high quality, and governed appropriately.
✨What We Value
Care is at the heart of who we are - in how we support patients, and in how we treat each other as colleagues. We believe the way we show up for each other is just as important as what we do. Skills matter, but it’s our mindset and behaviours that protect the supportive culture we’ve built, and help us thrive together. We value:
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Kindness - treating colleagues, partners, and everyone we support, with respect and care.
- Transparency - being open and honest so that trust can grow.
- Reflection - pausing to learn from experience and improve together.
- Growth mindset - always welcoming feedback and challenges as opportunities to develop.
- Accountability - taking ownership of our actions and outcomes, not to assign blame, but to learn, adapt, improve, and move forward.
- Solution-seeking - focusing on constructive ways forward, even when things are tough.
- Collaboration - sharing ideas, supporting one another, and celebrating collective success.
What You Can Expect from Us
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Competitive salary £45,000 - £55,000
- Work Hybrid in our Canary Wharf Office
- 25 days annual leave, plus UK bank holidays (33 days in total)
- Team get-togethers
- A paid day off on your birthday
- Office equipment when you join
- Pension contribution
- Be part of one of the UK’s most ambitious HealthTech start-ups
️Our Hiring Process
We aim to make our hiring process as streamlined as possible.
All Shortlisted Candidates will be invited to:
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A talent call with one of our Talent Acquisition Specialists
- An interview with our CMO and a potential skills based assessment
Applications close on Wednesday 29th July 2026
We'll aim to contact shortlisted candidates by cob Friday 31st July 2026
Initial Microsoft Teams calls with one of our Talent Acquisition Specialists will take place on 3rd and 4th August 2026, the perfect chance for us to get to know each other more.
First-stage interviews will be held on 10th and 11th July 2026
If required, second-stage in person interviews with a task, will take place the week commencing Monday 17th August.
Apply with Confidence
Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement. If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply!
At Care ADHD, we’re committed to building a diverse and inclusive environment. We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.
At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.
