Content writer (seo & healthcare) Work, Jobs in Middleton, Gtm (with Salaries)

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- Hybrid work
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Digital Copywriter

K3 Advisory Group
Manchester

Quick apply

Job details

12 days ago

Benefits

Company pension

Qualifications

Google Ads

Full job description

Role overview

We are looking for a talented Digital Copywriter to produce compelling, optimised content across web, email, paid media, and digital campaigns within the Brand & Communications function at K3 Advisory Group. You will write with a commercial mindset, producing copy that drives engagement, conversion, and brand authority across a range of formats and audiences. Working alongside SEO, performance, and creative teams, you will ensure copy is on-brand and optimised for channel performance.

Key responsibilities

Leadership & Management

Deadline delivery
TOV (tone of voice) governance
Test & learn delivery
Conversion copy performance (by channel)

Functional Responsibilities

You will craft web and CRO copy - from homepage messaging and service pages to landing pages, forms, CTAs, navigation, error messages and thank-you pages - written to convert.
You will write SEO-led content across blogs, pillar pages, topic clusters, service pages, metadata and FAQs, building the copy that underpins K3's organic visibility.
You will write for email and automation - welcome journeys, nurture sequences, sales enablement, cross-sell, upsell/win-back and event communications - bringing every touchpoint of the customer lifecycle to life.
You will create paid media copy across Google Ads, LinkedIn, Meta and display/programmatic, tailoring headlines, hooks and CTAs to each platform's strengths.
You will write organic content that drives engagement across executive profiles and brand channels, adapting your approach to each platform's algorithm and features.
You will tailor copy to funnel stage, placement and format, from native to non-native, and static to video and animation.
You will run A/B tests by channel, using the results to continually sharpen what you write next.
You will use in-house AI tools to accelerate content creation for ICP-segmented audiences, powering dynamic content generation and personalisation at scale.

Key performance measures

Web - CVR%, form completion rate, bounce rate, time on page, scroll depth, lead:opportunity CVR, revenue
Email - open rate, CTR, CTOR, CVR rate, pipeline generated, revenue influenced, unsubscribe rate
Paid - CTR, CVR, CPL, CAC, ROAS, pipeline contribution
Organic - engagement rate, shares, comments, reach, CTR, leads
SEO - organic traffic uplift, rankings, SERP CTR, leads, revenue

What we offer

Competitive salary, commensurate with experience and seniority
Performance-related bonus linked to individual and business outcomes
Hybrid and flexible working arrangements
Structured professional development budget and learning opportunities
Pension and healthcare options
Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
A fast-paced, commercially driven environment with real scope for career progression

Please note this role is working on a hybrid basis from our Manchester or London office

Quick apply

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