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Location: Remote (with regular domestic travel)
Job Summary:
We are seeking a highly experienced, commercially driven Marketing Manager with a strong background in medical devices and go-to-market execution, ideally within patient monitoring or acute care solutions. In this role you operate as a business leader and sales partner for the bed frame, surface and safe patient handling segment of Baxter’s Care & Connectivity Solutions. The ideal candidate will bring a blend of marketing expertise and sales acumen, and be responsible for developing and executing marketing strategies to drive business growth, defend market share, increase brand awareness, and enhance customer engagement.
Products include:
Key Responsibilities: Bed frames, surfaces and safe patient handling.
Strategic Planning and Execution
Develop and execute country marketing strategies to achieve business objectives, aligned with WEU marketing initiatives Work alongside regional marketing, and other in country functions to develop and execute product launch activities to support growth for direct and in direct markets. Act as a strategic partner to the sales organization Work alongside cluster Medical Affairs and the regional organisation to continue the development of clear evidence supporting the clinical challenges the portfolio addresses Ensure the product value propositions align with the wider Baxter connected care narrative around connected clinical and caregiver workflows Conduct market research and analysis to identify trends, opportunities, and challenges in the domestic bed frame, safe and safe patient handling market Collaborate with cross-functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service and Customer Service, to ensure alignment and effective execution of marketing plans
Product Marketing
Develop and execute product marketing plans for Connected Frames and Bed Platforms, including product launches, promotions, and campaigns Create and manage product content, including product descriptions, datasheets, and case studies Build and champion guided buying and selling stories, decision support to ensure the right solution is positioned for the right customer need Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements Act as support for local tender / framework submissions to ensure responsible solutions are positioned in the best possible way, and to give customers a compliant route to purchase. Support key deals and customer negotiations Support with key identified commercial deals and customer negotiations Support with pricing strategy for responsible product portfolio’s Working alongside event management on local in country congresses and also to activate Baxter held events for appropriate clinical and non-clinical topics.
Digital Marketing and E-commerce
Work with the digital function to develop and execute digital marketing strategies to drive sales growth and increase brand awareness within country, including, Email marketing and lead nurturing.
Content Marketing and Thought Leadership
Develop and execute content marketing strategies to establish the company as a thought leader in the bed frame, surface and safe patient handling market, including:
Content and evidence creation
Whitepapers and e-books
Webinars and video content
Case studies and customer success stories
Collaborate with the content team to ensure high-quality, engaging content that resonates with target audiences .
Analytics and Performance Measurement
Develop and execute analytics and performance measurement strategies to track and optimize marketing efforts, including:
Campaign tracking and attribution modelling
Customer journey mapping and analysis
ROI analysis and budget allocation
Power BI and SDFC reporting
Stakeholder Management
Collaborate with cross-functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service and Customer Service, to ensure alignment and effective execution of marketing plans Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts Represent the company at industry events and conferences, as required
Requirements:
Bachelor’s degree in marketing, Business, or related field is preferred Currently operating in a marketing position, focussing on medical devices. It is preferred to have experience in the hospital bed or pressure area care market, including total bed management / managed equipment services. Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness in direct and in direct markets Strong understanding of the UK and Ireland healthcare market / systems, along side Strong experience in NHS procurement processes and purchasing frameworks Ability to position solutions in value-based procurement environments Excellent communication, project management, and analytical skills Ability to work independently and collaboratively as part of a country and regional team.
Preferred Qualifications:
Degree in Marketing, Business, or related field Experience in the healthcare industry or a related field Demonstrated experience working closely with sales teams, or prior experience in a commercial/sales role, is strongly preferred. Familiarity with marketing automation tools and CRM systems Experience with e-commerce platform management and optimization
What We Offer:
Competitive salary and benefits package Opportunity to work with a global leader in the healthcare industry Collaborative and dynamic work environment Professional development and growth opportunities Flexible work arrangements, including remote work options.
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Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
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