A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.
Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.
The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.
DETAILED RESPONSIBILITIES
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Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
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Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
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Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.
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Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
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Deliver a B2B activation "master kit" to the sales and medical teams.
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Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
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Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content—offline & online/paid & organic and online & offline retail—for your 360º campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
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Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
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Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
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Monitor performance: The BAM oversees the results of media performance (in sync with media specialist if available), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in sync with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance.
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Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.
KEY COLLABORATIONS
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Follow the strategy promoted by the MEDIA SPECIALIST.
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Ensure execution & localisation of the global content strategy
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Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
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Collaborate with media agencies, POS suppliers, packs & documentation providers, as well as design agencies.
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Collaborate with commercial areas in the implementation of the global commercial strategy.
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Maintain fluid communication with all internal stakeholders (Operations, QRVI, etc.) that affect the development of your activity.
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Maintain relationships with key opinion leaders for product development.
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Support your team's activity through your presence and communication with healthcare professionals.
SKILLS, Experience and Education
- Minimum 3 years of experience in similar roles, preferably in the beauty or dermocomsetics sector. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations.
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University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Master´s degree is a plus
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Proficiency in market and competition analysis tools or past experience with analysing data
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Past knowledge of B2C media management is a plus
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Experience in coordinating with media agencies and suppliers.
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Skills in budget management and ROI analysis.
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Advanced command of English essential and French an advantage
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Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).
Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.
