Senior Marketing Manager Eddie Abbew / Abbew CrewFull-Time | Senior Position | Hybrid
About Us
Abbew Crew is a rapidly growing online health and nutrition community built around the principles and approach of Eddie Abbew.
Through Eddie’s established social media platforms, Abbew Crew provides education, motivation, information and community support for people looking to change the way they eat and take greater control of their health.
Alongside the online community, the wider Eddie Abbew brand includes health and nutrition books, educational and information-based publications, cookbooks, merchandise, digital content, social media platforms and future products and projects.
With an established audience and highly engaged community, we believe there is significant opportunity to grow both the reach and commercial potential of the brand.
We are looking for an experienced, commercially driven Senior Marketing Manager to take ownership of our marketing strategy and help take Abbew Crew and the wider Eddie Abbew brand to the next level.
The Role
This is much more than a social media management position. We are looking for someone who can see the bigger picture — someone who can lead and organise a team, develop marketing strategies, create new ideas, build valuable brand affiliations and identify opportunities to monetise and grow an established personal brand. You will work closely with Eddie and the existing team, taking responsibility for developing and overseeing marketing across Abbew Crew and the wider Eddie Abbew brand.
A major part of the role will be identifying the commercial opportunities that come with Eddie’s established audience — from memberships and product sales to brand partnerships, affiliations, sponsorships, collaborations and new revenue streams. We want someone pro-active who brings ideas to the table, spots opportunities and knows how to turn those opportunities into results. This is a hybrid position, combining remote working with in-person collaboration with Eddie and the wider team when required.
Key Responsibilities
- Develop and lead the overall marketing strategy for Abbew Crew and the Eddie Abbew brand
- Drive growth in Abbew Crew memberships, including acquisition, conversion and retention
- Develop strategies to monetise Eddie’s large and engaged social media audience
- Identify and develop brand affiliations, commercial partnerships, sponsorships and collaborations
- Proactively approach and negotiate with suitable brands and potential commercial partners
- Ensure brand partnerships are relevant, credible and aligned with Eddie and the Abbew Crew audience
- Identify new revenue streams and commercial opportunities across the business
- Develop and execute campaigns for books and publications, educational resources, books, merchandise, memberships and future products
- Create strategies that convert social media reach and engagement into measurable revenue
- Manage, organise and provide direction to the existing content and social media team
- Create clear marketing calendars, campaigns, deadlines and responsibilities
- Improve sales funnels, landing pages, email marketing and customer journeys
- Analyse sales, conversions, engagement, ROI and audience behaviour
- Develop promotional campaigns, launches and offers
- Identify opportunities for collaborations with other creators, experts, businesses and organisations
- Generate fresh ideas to keep the brand relevant, innovative and growing
- Establish clear KPIs and regularly report on marketing and commercial performance
- Help develop the long-term commercial strategy for Abbew Crew and the Eddie Abbew brand
Brand Partnerships & Monetisation
Experience in brand affiliation and monetisation is particularly important to us.
We are looking for someone who understands how to take an established personal brand and audience and create commercially successful opportunities without compromising the credibility of the brand.
You should be confident identifying opportunities such as:
- Brand partnerships and affiliations
- Sponsorships
- Affiliate relationships
- Strategic collaborations
- Membership growth
- Product and merchandise sales
- Book and publication sales
- Digital products and resources
- E-commerce opportunities
- New products, services and revenue streams
Ideally, you will have previous experience negotiating commercial partnerships and generating revenue through an influencer, creator, health, fitness or personal brand.
Who We Are Looking For?
We are looking for someone with significant proven marketing experience who understands both brand building and commercial growth.
Experience within one or more of the following would be particularly valuable:Health & Wellness | Fitness | Nutrition | Personal Brands | Influencer/Creator Businesses | Online Communities | E-commerce | Digital Products
The successful candidate should be:
- Highly experienced in digital and social media marketing
- Experienced in brand affiliations, sponsorships and commercial partnerships
- Experienced in monetising large social media audiences or personal brands
- Commercially minded and focused on generating measurable revenue and growth
- Experienced in managing and organising creative or marketing teams
- Confident working with a high-profile personal brand
- Experienced with e-commerce and online customer acquisition
- Comfortable analysing data, conversions, ROI and campaign performance
- Creative and capable of developing new concepts and commercial opportunities
- Highly organised and able to turn ideas into structured plans
- A strong communicator and negotiator
- Proactive, ambitious and comfortable taking ownership
- Able to balance commercial opportunities with maintaining the authenticity and integrity of the Eddie Abbew brand
Experience with paid advertising, email marketing, CRM systems, sales funnels, Shopify/e-commerce, community platforms, analytics and product launches would also be highly advantageous.What Success Looks LikeWe want someone who can help us:
Grow Abbew Crew membership
Grow the Eddie Abbew brand
Increase sales across our books, publications and merchandise
Secure valuable and relevant brand partnerships and affiliations
Create new revenue streams.
Improve how our marketing and content team operates
Turn Eddie’s social media reach into measurable commercial growth
Bring new ideas and opportunities to the business
Build a clear long-term marketing and monetisation strategy
Eddie already has the audience, message, content and highly engaged community
We are looking for someone with the experience and commercial mindset to recognise the potential within that audience and build the strategy needed to take the business significantly further.
How to Apply
Please send us your CV and a short introduction explaining why you believe you would be a strong fit for the role.
We would particularly like to see examples of:
- Brands, creators or businesses you have helped grow
- Brand partnerships, affiliations or sponsorships you have secured
- How you have successfully monetised a social media audience or personal brand
- Revenue growth you have directly contributed to
- Marketing campaigns you have personally led
- Membership, subscription or community growth
- E-commerce or product sales growth
- Experience managing marketing, content or creative teams
- Experience within health, fitness, nutrition or creator-led businesses
Salary ranges from £50,000+ per annum with opportunity for a performance-related bonus.
Pay: From £50,000.00 per year
Work Location: Hybrid remote in Hemel Hempstead HP1
