FMCG Sales Representative
£28,000 basic salary + commission – OTE £45,000
Fuel card and business mileage provided
All-Ireland territory
Full UK driving licence and own vehicle required
About Direct Vapes
Direct Vapes is a fast-growing wholesale business supplying vaping and related consumer products to retailers across the UK and Ireland.
We have an established customer base, a strong product range and significant opportunity to continue growing across both Northern Ireland and the Republic of Ireland.
As part of that growth, we are expanding our commercial team and are looking for an ambitious FMCG Sales Representative who enjoys being out with customers, winning orders, opening new accounts and developing existing relationships.
This is a hands-on sales role with plenty of opportunity for someone who is commercially driven and wants their earnings to reflect the results they deliver.
The Role
Reporting to the Sales Manager, you will manage a portfolio of existing customers while actively developing new business across your territory.
You will spend a significant proportion of your time visiting customers face-to-face, understanding what they need, presenting products and promotions, securing orders and identifying opportunities to increase sales.
Your responsibilities will include:
- Managing and developing a portfolio of existing retail and wholesale customers.
- Regularly visiting customers throughout Northern Ireland and the Republic of Ireland.
- Taking orders and maximising sales opportunities during customer visits.
- Prospecting for and opening new customer accounts.
- Building strong relationships with independent retailers, store owners, buyers and managers.
- Increasing product distribution and range within existing customers.
- Introducing new products, promotions and commercial opportunities.
- Identifying gaps in customer ranges and recommending appropriate products.
- Following up leads and converting opportunities into active customers.
- Planning your territory and customer visit schedule effectively.
- Working towards agreed sales, new business and account-growth targets.
- Maintaining accurate customer, order and opportunity information.
- Monitoring competitor activity and feeding market information back to the business.
- Working closely with the Sales Manager and wider commercial team to maximise opportunities.
What We Are Looking For
We are looking for someone who enjoys sales and is comfortable taking responsibility for their own territory.
You should have:
- Previous field sales, FMCG, wholesale, retail supply or B2B sales experience.
- A strong track record of winning orders and developing customer relationships.
- Confidence approaching prospective customers and generating new business.
- The ability to build rapport quickly with business owners, managers and buyers.
- A proactive and commercially driven approach.
- Strong negotiation and influencing skills.
- Good organisation and territory-management skills.
- The confidence to work independently while remaining part of a wider sales team.
- A results-focused approach and motivation to achieve targets.
- Strong communication and interpersonal skills.
Experience within FMCG, convenience retail, wholesale, vaping, tobacco alternatives, drinks, food, consumer goods or similar route-to-market sales would be particularly relevant.
The Opportunity
This is a role with significant scope to make an impact.
Direct Vapes already has an established customer base, but there remains considerable opportunity to increase distribution, grow existing customers and develop new business across Ireland.
For the right salesperson, this role provides the opportunity to:
- Take ownership of an active sales territory.
- Build strong relationships with independent retailers and business owners.
- Grow an existing customer base.
- Win new customers and see the direct impact of your work.
- Represent a broad and developing product range.
- Earn significantly above the basic salary through performance.
- Progress as the Direct Vapes commercial team continues to grow.
We are looking for someone who enjoys getting in front of customers, spotting an opportunity and turning that opportunity into an order.
Salary & Package
- £28,000 basic salary
- OTE approximately £45,000
- Performance-related commission
- Fuel card
- Business mileage provided
- Direct support from the Sales Manager
- Established customer base alongside significant new-business opportunity
- Opportunity for progression within a growing commercial team
Travel & Driving
This is a field-based role involving regular customer visits throughout Northern Ireland and the Republic of Ireland.
Applicants must:
- Hold a full UK driving licence.
- Have access to their own suitable vehicle for business use.
- Be comfortable travelling regularly as part of their normal working week.
A fuel card and business mileage are provided.
If you are commercially ambitious, enjoy being in front of customers and get satisfaction from winning business and growing sales, we would like to hear from you.
Pay: £28,000.00-£45,000.00 per year
Benefits:
- Employee discount
- Free parking
Application question(s):
- How many years of field sales, FMCG, wholesale or B2B sales experience do you have?
- Have you previously been responsible for both managing existing customers and generating new business?
- Are you comfortable approaching prospective customers who do not currently buy from you and developing them into active accounts?
- Please briefly describe a new customer you personally won. How did you identify or approach them, and what was the result?
- Have you worked in any of the following sectors: FMCG, convenience retail, wholesale, consumer goods, vaping, tobacco alternatives, food or drinks?
- Have you previously worked in a field-based role where you were responsible for planning your own customer visits and territory?
- Are you comfortable regularly asking customers for orders, introducing additional products and looking for opportunities to increase their spend?
- Are you comfortable with regular travel throughout Northern Ireland and the Republic of Ireland as part of your normal working week?
Licence/Certification:
- Driving Licence (required)
Work Location: In person
