Company Description
When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are.
Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.
Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.
Job Description
As a Content Marketing Specialist, you will be at the forefront of executing content strategies with a primary focus on campaign-related assets and conversion rate optimization. Your role is pivotal in driving measurable conversion lift through compelling and strategic content creation. This position requires a creative thinker with a strong grasp of digital campaign assets and proven ability to optimize ad and landing page copy.
Responsibilities:
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Conversion-centric copy: Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics.
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Campaign content creation: Develop engaging and conversion-focused full-funnel content optimised for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page
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Research: Conduct in-depth research to ensure content is accurate and relevant. Leading to the creation of long form content, blogs & ebooks
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Customer stories: Manage the end-to-end development and delivery of customer stories. This includes creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency-led interviews and/or conducting customer interviews where appropriate, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards.
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Optimize copy for SEO: Conduct keyword research and apply best practices to content for search engine discoverability.
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Campaign blog content: Support the Senior Content Marketing Specialist in the planning and delivery of the blog programme, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives
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Copy editing: Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines.
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Content calendar: Help maintain content calendar and ensure timely publication.
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Project management: Manage multiple deadlines effectively, delivering high-quality copy within specified timeframes.
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Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.
Qualifications
Requirements:
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5+ years of related work experience
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Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success.
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Experience in conversion rate optimization and testing methodologies for digital marketing assets.
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Experience writing and optimizing high-converting ad copy and landing page content.
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Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion-centric content.
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Understanding of SEO principles and the ability to optimize content for search engines.
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Strong collaboration skills, able to work closely with cross-functional teams to align content with broader marketing goals.
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Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data-driven recommendations to improve campaign outcomes.
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Collaborative mindset with excellent communication and project management skills
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Bachelor’s degree in English, communications, or related field.
Additional Information
Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.
Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.
In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.
Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.
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Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
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Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
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Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
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Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
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One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
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Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.
Global Benefits
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Remote First Culture
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Health Care Coverage*
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Education Reimbursement*
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Competitive Paid Time Off
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Self-Care Days
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National Holidays*
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2 Founder Days + Juneteenth Observed
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Paid Volunteer Time*
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Charitable contribution match*
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Monthly Wellness or Home Office Reimbursement/*
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Access to Modern Health (mental health platform)
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Parental Leave*
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Retirement Plan with match/contribution*
- varies by country
Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!
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