Content Writer
Location: Coventry (Hybrid - 3 days in office)
Salary: \u00a333,000-\u00a338,000
Join an Award-Winning Business That Puts People First
We're a leading national commercial cleaning and associated services provider - and proud winners of the European Cleaning & Hygiene Awards 2025: Best Company to Work For.
Founded in 1986, we've grown into a national organisation without losing what matters most: our family values, people-first culture, and commitment to doing the right thing. Our continued success is built on 5 pillars - Employee Investment, Customer Engagement, ESG, Service Excellence and Innovation - and our marketing team plays a vital role in bringing this message to life.
As we continue to raise the bar, we're looking for an exceptional Content Writer to join our fast-growing in-house marketing team.
The Opportunity
We are looking for a delivery-focused Content Writer to join our marketing team. This role is responsible for producing high-quality written content that supports brand credibility, sales enablement, and marketing campaigns.
You will turn real operational activity across the business into clear, compelling content: from case studies and award submissions to website copy, internal/external news and campaigns.
What You'll Be Doing
Content Production (60-65%)
\u2022 Write case studies that clearly demonstrate impact, outcomes, and value
\u2022 Produce SEO-focused articles and website content across key service areas
\u2022 Create campaign copy including email content, landing pages, and social captions
\u2022 Repurpose content into multiple formats (long-form, short-form, summaries, snippets)
\u2022 Maintain consistency of tone of voice across all written output
Awards & High-Value Writing (15-20%)
\u2022 Lead the writing of award submissions (a critical part of our marketing strategy)
\u2022 Translate operational achievements into compelling, structured narratives
\u2022 Work with stakeholders to gather evidence, data, and supporting detail
\u2022 Ensure submissions are clear, persuasive, and aligned to judging criteria
Content Extraction & Research (15-20%)
\u2022 Conduct structured interviews with Operations, Sales, ESG, and senior stakeholders
\u2022 Extract stories, insights, and data from across the business
\u2022 Proactively identify content opportunities (client wins, innovations, events)
\u2022 Work closely with the Marketing & Events Executive to capture content from events, sites and campaigns
Workflow & Collaboration (5-10%)
\u2022 Brief designers clearly for visual support where needed
\u2022 Work within Motion and SharePoint to manage content workflows and assets
\u2022 Maintain a structured content library (case studies, messaging blocks, reusable content)
\u2022 Deliver work to agreed deadlines with minimal supervision
What We're Looking For
-
2-4 years' experience in a content or copywriting role (B2B preferred)
-
Strong experience writing structured, persuasive content (case studies, long-form, or similar)
-
Ability to take raw information and turn it into clear, compelling narratives
-
Excellent attention to detail, grammar, and structure
-
Confidence working with stakeholders and proactively chasing information
-
Ability to manage multiple pieces of work simultaneously
-
Understanding of SEO basics and content structure
Tools You'll Use
Microsoft Office Suite - SharePoint - Motion.ai - WordPress (basic use) - GA4 (to understand content performance)
The Package
-
\u00a333,000-\u00a338,000 basic salary
-
Performance bonus
-
35 days holiday (including bank holidays)
-
Hybrid working (3 days in Coventry office, 2 from home)
Why Join Us?
-
Award-winning workplace culture
-
Clear brand direction with room for creative input
-
Exposure to national campaigns and large-scale events
-
A supportive team environment where your work genuinely matters
-
Real opportunities for development
If you're a creative professional who wants variety, autonomy, and the chance to see your work drive real business growth - we'd love to hear from you.
