About SuperTech
Created circa 4 years ago, SuperTech operates as the independent cluster body for technology disrupting the professional and financial services sector in Birmingham and the wider West Midlands. This means key sectors such as fintech, insurtech, proptech, lawtech and associated services technologies, collectively referred to as ‘proftech’. These sectors are some of the fastest growing and most influential in the UK, and the West Midlands has real competitive advantage in an existing business base that is thriving.
SuperTech has a significant leadership role, operating at a regional and national level to support the economic growth of proftech in the UK, and in doing so, ensure that Birmingham and the wider West Midlands both contribute towards and benefit from this outcome. Our role is one of championing the sectors and showcasing market-leading firms to build a compelling narrative that attracts top companies and top talent. We work with partners and stakeholders to address industry challenges and garner collective effort that makes our region the best place possible to base a proftech business. Marcomms is a critical function in achieving this goal.
Learn more about the mission and the work of SuperTech here: www.supertechwm.com.
LinkedIn is the primary social media channel to find out about current and past activity. - (25) SuperTech WM: Overview | LinkedIn
About Birmingham City University
Birmingham City University is the accountable body for SuperTech since 1st July 2023 and is the employer of all roles working within the SuperTech function.
At Birmingham City University (BCU), we are a diverse and inclusive learning community with the aim to become an exemplar anchor institution, creating and sharing knowledge for a better and more inclusive society. We are committed to providing a transformational educational experience, supporting world-class research, and fostering a collaborative and supportive working environment for our staff.
Recognised as one of the UK’s Top 250 employers (Financial Times & Statista), we pride ourselves on being a place where colleagues feel valued, supported, and able to grow their careers while contributing to the success of our students and communities.
From students of underrepresented backgrounds to colleagues creating new opportunities for tomorrow's workforce, BCU is proud to recognise the strengths, talents and potential of its people. By embracing this approach, we strive to create an environment where all students and colleagues can thrive, while making a positive contribution to the social, cultural and economic life of Birmingham and beyond.
Role Summary
We are seeking a B2B Senior Content Officer to join our SuperTech team (part of the BCU Enterprise Department), supporting the delivery of high-quality services across an impressive external stakeholder community and University.
In this role, you will plan and deliver engaging content and campaigns that grow SuperTech's profile and community, helping to raise the visibility of the West Midlands' fintech, insurtech, proptech, lawtech and wider professional and financial services sector within the region and beyond. Key responsibilities include planning and executing multi-channel content and campaigns, and maintaining a forward content calendar, working closely with the Community Engagement Lead, Innovation Project Managers and the external strategic Communications Advisor to ensure services are efficient, compliant, and aligned to organisational priorities.
Key Responsibilities
-
Plan and deliver content and campaigns suitable for business including C-suite and Founders/ entrepreneurs and academia across digital channels (predominantly web and LinkedIn) to grow an engaged, active SuperTech community
-
Create, curate and commission high-quality, on-brand content across formats including copy, photography, video, audio and infographics, with clear calls to action
-
Use data and insight to evaluate content effectiveness and continuously improve activity in line with the SuperTech strategic comms plan
-
Support partnership activity and provide advice and guidance across the SuperTech team on content-led marketing, including social media and web content
Essential Requirements
-
Experience of planning and delivering content and campaigns.
-
Skills in producing clear, engaging and persuasive messaging.
-
Experience in content production using templates and online tools e.g. Canva
-
Experience in developing and managing website content E.g. Squarespace
-
Experience in business-to-business marketing
-
Skills in managing multiple priorities and delivering to deadlines in a fast-paced environment.
-
Experience of using insight and feedback to improve content communication effectiveness.
-
Knowledge of inclusive communication practice and accessibility standards.
-
Experience of evaluating content effectiveness using digital tools and analytics.
-
Strong interpersonal skills and confidence working with a range of stakeholders across an organisation.
-
Excellent attention to detail with ability to maintain high level of accuracy whilst working at pace.
-
Familiarity with campaign planning tools or project management approaches and/ or experience of managing mailing lists, marcomms data and asset libraries
Desirable Requirements
-
Relevant qualification, or equivalent professional experience, in marketing, digital communications or journalism
-
Experience developing and delivering B2B campaigns in, or with, professional or financial services firms
-
Knowledge of legal issues e.g. data protection, CMA guidance and copyright
-
Confidence using Copilot or other AI-powered marketing and communications tools
-
Knowledge and experience in managing personal data through effective use of newsletter platforms/ CRM systems.
Further Information
If you are excited by the opportunity to help shape the future of SuperTech, we would love to hear from you.
Why work for us
-
Work–life balance– Generous leave and hybrid working (Minimum 2 days per week on-site).
-
Career development– Opportunities to grow, develop and progress your career.
-
Reward and wellbeing– Competitive pay, pension, wellbeing support and staff benefits.
-
Inclusive culture– A supportive, diverse environment where everyone belongs.
