Annual salary: Salary depending on experience
Marketing Manager
Department: Marketing
Reports To: Head of Marketing
Location: Head Office (Ballymena)
Contract: Permanent, Full Time
About Bob & Berts
Bob & Berts is an independent coffee shop brand with big ambitions. Born in Portstewart in 2013, we’ve grown form one neighbourhood coffee shop into a growing UK wide brand – and we’re entering an exciting new phase of expansion. We’re looking for a Marketing Manager to join our marketing team and play a key role in making that ambition happen.
This is a hands-on, commercially focused role for someone who loves turning ideas into action. You’ll work closely with the Head of Marketing to bring our marketing strategy to life – planning campaigns, managing our marketing calendar, driving loyalty and supporting new store openings – making sure everything gets delivered brilliantly.
You’ll be the person who keeps the marketing engine running.
The Role
As Marketing Manager, you’ll be responsible for turning our marketing priorities into well planned, well executed activity that delivers results.
You’ll work closely with the Head of Marketing to develop and deliver the annual marketing plan, taking ownership of campaigns and projects from initial planning through to execution and evaluation.
You’ll work across the business, collaborating with Operations, store teams and external partners to make sure marketing activity is joined up, commercially relevant and delivered on time.
You’ll also work closely with our Senior Creative Designer, providing clear creative briefs and ensuring creative thinking translates into effective marketing activity.
This is a role for someone who is organised enough to manage the detail, organised enough to own projects and commercially minded enough to understand why we’re doing them in the first place.
What You’ll Be Doing
Marketing Planning & Campaigns
Support the Head of Marketing in developing and delivering the annual marketing plan
Own the day to day delivery of key marketing campaigns and initiatives
Develop campaign plans, covering objective, audiences, channels, activity, timelines and measurements
Manage the marketing calendar and ensure activity is planned, priorities and executed effectively
Coordinate campaign activity across social, loyalty, in store, digital, PR and other channels
Work with the Senior Creative Designer to develop strong creative briefs and bring campaigns to life
Coordinate campaign approvals, production and implementation
Evaluate campaign performance and identify learnings and opportunities for improvement Customer Loyalty
Support the development and execution of our CRM and loyalty strategy
Plan and deliver customer communications across email, app and other channels
Develop targeted activity for different customer segments and occasions
New Store Openings
You’ll own the marketing delivery for store openings, working with the wider team to:
Develop local marketing plans - Co-ordinate pre opening activity
Manage launch campaigns and promotional mechanics
Identidy local PR, partnerships and community opportunities
Coordinate influencer and content activity where appropriate
Support launch events and opening weekends
Deliver post launch activity, designed to build awareness, customer acquisition and repeat visits
Review launch performance and apply learnings to future openings
Social & Content
Manage the social and content calendar
Develop content plans aligned to wider marketing activities
Brief and coordinate creative content with the Senior Creative Designer
Identify opportunities to make our content more engaging, relevant and distinctive
Report on social media key metrics and use those insights to improve what we do
Project Management
Manage marketing projects from brief through to completion
Build and maintain project timelines and delivery plans
Coordinate internal stakeholders and external partners
Keep teams informed of priorities, deadlines and responsibilities
Chase actions and keep projects moving
Ensure marketing activity is delivered on time, within budget and to a high standard
Reporting & Marketing Effectiveness
Track and report on campaign and channel effectiveness
Monitor KPIs across campaigns, CRM, social, loyalty, store openings and other activity
Turn data and insights into clear recommendations
What We’re Looking For
We’re looking for someone who combines commercial thinking, creativity and excellent organisation.
You’ll ideally have:
3-5 years proven experience in a Marketing Manager or similar role
Experience developing and delivering integrated marketing campaigns
Strong project management skills and the ability to manage multiple priorities simultaneously
Experience working across multiple marketing channels
Eperience working with CRM and/or loyalty programs
A good understanding of social media and content marketing
Experience working with creative reams and briefing designers
Strong written and verbal communication skills
Excellent attention to detail
The confidence to work with stakeholders across different areas o the business
A commercial mindset and an understanding of how marketing contributes to business growth
Experience analysing campaign performance and using data to improve activity
The ability to work at pace in a growing business
Why Join Us?
This is an exciting time to join Bob & Berts.
We’re not looking for someone to simply maintain the marketing machine. We’re building the marketing function for the next stage of the business.
You’ll have the opportunity to work closely with the Head of Marketing, shape how we approach campaigns and customer marketing, work alongside an experienced Senior Creative Designer and have a genuine impact on a growing hospitality brand.
If you’re an ambitious marketer who loves making things happen, we’d love to hear from you.
