JTL is one of the largest work-based training providers in England and Wales. We work with over 8,000 learners and more than 3,000 employers across England and Wales in more than 100 locations. We are an Ofsted recognised Good provider and a registered charity, meaning every penny JTL receive is reinvested into the training we offer.
To drive growth for JTL in the Birmingham and wider West Midlands region by engaging employers, understanding their workforce development needs, and promoting JTL’s electrical and plumbing apprenticeship programmes as well as the suite of commercial CPD training courses.
A key aspect of this role is to support the growth of the training centre by developing and maintaining strong relationships with local employers and industry partners. The postholder will actively engage with businesses to understand their workforce development needs and identify opportunities to provide relevant training solutions.
Working between the delivery of apprenticeships and commercial training programmes, the individual will use their industry knowledge and communication skills to build trusted relationships with employers. Through these relationships they will identify skills gaps, workforce development opportunities, and future training requirements within organisations.
The role will involve promoting the full range of training solutions offered by the centre, including apprenticeships, short courses, and bespoke commercial training. By taking a consultative approach, the postholder will work with employers to match appropriate training pathways that support both business objectives and employee development.
Responsibilities will include maintaining regular contact with employers, attending industry events where appropriate, and proactively identifying new business opportunities. The postholder will also support the development of new training provision by feeding back employer needs and market demand to the wider training team.
Success in this area will be measured through the development of sustainable employer partnerships, the identification of new training opportunities, and the conversion of employer engagement into apprenticeship placements and commercial course bookings.
To be responsible for identifying new business opportunities, nurturing employer relationships, and ensuring high-quality customer engagement from first contact to onboarding.
To provide assurance and coordination of delivery-facing business improvement and process activity, working with both delivery and enabling teams to ensure changes are operationally feasible, appropriately sequenced and effectively embedded within business-as-usual practice.
Proactively identify and pursue new employer partnerships across Birmingham and the West Midlands.
Promote and sell Electrical and Plumbing apprenticeship programmes to employers.
Present and position JTL’s range of commercial CPD courses, securing new commercial training business.
Conduct employer visits, virtual meetings, and presentations to understand workforce needs and propose suitable solutions.
Manage a sales pipeline, ensuring timely follow-ups and conversion of leads.
Account Management
Act as the main point of contact for local employers, ensuring a professional and responsive service.
Maintain long‑term relationships with existing employer clients to encourage repeat business.
Work closely with internal teams (namely delivery, marketing and administration functions) to ensure employer satisfaction and smooth onboarding.
Market Development
Map out industry sectors and local opportunities for apprenticeships and commercial training.
Attend regional networking events, employer forums, and trade shows to promote JTL.
Gather employer and market insights to feed into product development and regional strategy.
Performance & Administration
Achieve agreed monthly and annual apprenticeship starts and commercial course revenue targets.
Maintain accurate records of employer interactions within JTL’s systems.
Produce regular activity and performance reports for management review.
Proven experience in business development sales. Experience in the education sector would be advantageous.
Strong communication and influencing skills
Ability to develop good working relationships quickly with employers and stakeholders
Self-motivated with good organisational skills
Knowledge of apprenticeship funding and the building services engineering sector
Full UK driving licence
Desirable:
At JTL, we believe in nurturing not only our apprentices, but also our employees. We offer a rewarding career path & excellent benefits. We welcome applicants from all sections of the community.
Some of our benefits include:
25 days’ annual leave plus bank holidays, with extra days for long service and a Christmas shutdown.
Generous pension scheme with matched contributions and additional employer top-up.
Life assurance and occupational sick pay.
Optional private healthcare after probation, plus a free annual health check after three years.
Gym membership discount scheme, cycle-to-work scheme, and access to an Employee Assistance Programme for you and your family.
CPD support, including funding for professional qualifications, ongoing training, and paid professional memberships.
Additional benefits such as a corporate wear allowance, retail discounts, and season ticket loans.
Our Safeguarding Commitment
JTL is committed to safeguarding and promoting the welfare of young people and expects all its employees to share this commitment in conjunction with the requirements of the Prevent Duty and the positive promotion of modern British values.
This role requires an Enhanced DBS check.
Ready to make a difference and build a fulfilling career? Apply today!
