About Myshon
Myshon Ltd supports independent living for vulnerable adults with mental health conditions, learning difficulties, offending behaviour, substance dependency, and physical disabilities.
We operate within domestic environments embedded in local communities, providing tailored support that promotes independence and recognises each person as an individual. We employ a regional team of housing support officers and maintenance technicians, supplemented by a network of trusted sub-contractors, and partner with specialist care providers to help tenants sustain tenancies, manage finances, improve wellbeing, and build the skills needed for greater independence.
Alongside our Supported Exempt Accommodation (SEA+) services, our Transitional Housing (TH) model provides properly managed, sustainable homes for people who are ready to move on from supported housing or step out of temporary accommodation into independent living.
Role Purpose
This is a newly created role within the referrals function, designed to build and accelerate qualified referral pipelines into Myshon's Transitional Housing (TH) and Supported Exempt Accommodation (SEA+) services across our operating regions.
You will combine hands-on digital marketing and social media content creation with proactive, field-based engagement of referral partners. You will raise Myshon's profile among local authorities, commissioners, and supported housing and homelessness providers, generate a steady flow of referrals matched to available units, and represent Myshon at provider forums, conferences, partner meetings, and networking events.
The role spans both TH and SEA+, with a particular focus on establishing structured, repeatable referral activity for SEA+, where referral generation has historically relied on Regional Housing Managers.
Key Stakeholders
External: Local authority housing options and homelessness teams, commissioners, supported housing and homelessness providers, care providers, substance misuse, mental health and offender services, charities, provider forums and networks, and media/design suppliers.
Internal: Referrals & Partnerships Manager, Referrals Assistant, Regional Housing Managers, Senior Management Team, and head office functions (Marketing, Compliance, Operations).
Key Responsibilities
Social Media & Digital Content
- Plan, create, schedule and publish engaging content across Myshon's social channels (LinkedIn, Facebook, TikTok and Instagram), tailored to each platform and audience
- Produce short-form video, graphics and written posts that showcase Myshon's TH and SEA+ services, available units, and positive tenant outcomes, always within safeguarding and consent requirements
- Grow followers, reach and engagement, building Myshon's profile among referral partners and across the supported housing sector
- Monitor channels daily, responding promptly to comments, messages and enquiries, and routing referral leads to the referrals team
- Maintain a content calendar aligned to live availability, campaigns and sector events
Marketing & Brand
- Design and produce local marketing collateral - flyers, leaflets, partner packs, one-pagers and email campaigns - promoting available units and the TH/SEA+ models
- Coordinate targeted local marketing drops and digital campaigns in priority regions to drive referrals against current voids
- Maintain brand consistency across all materials and channels, and keep website and service/availability information current
- Build and maintain a library of case studies, testimonials and reviews, obtaining appropriate consent
Referral Partner Engagement & Outreach
- Proactively identify, contact and build relationships with referral partners across target regions - including local authority housing options and homelessness teams, supported housing and homelessness providers, care providers, and substance misuse, mental health and offender services
- Attend and represent Myshon at conferences, provider forums, networking events and partner meetings to generate referrals and raise Myshon's profile
- Deliver presentations and pitches to partners on the TH and SEA+ offer, available units and the referral process
- Establish structured, repeatable referral activity for SEA+
- Arrange and conduct introductory meetings and service visits with prospective partners, in person and online
- Maintain an up-to-date database of referral partners and key contacts, logging all engagement and follow-up
- Work closely with the Referrals Assistant and Regional Housing Managers to convert partner relationships into qualified referrals matched to live availability
Pipeline, Reporting & Administration
- Track marketing and outreach activity against referral and occupancy targets, reporting performance to the Referrals & Partnerships Manager
- Monitor which channels, campaigns and partners generate the most referrals, and refine activity accordingly
- Maintain accurate records in CRM/referral systems and provide weekly and monthly activity and performance reports
General
- Travel regularly across Myshon's operating regions to attend events and meet partners
- Act as a visible, professional ambassador for Myshon at all times, demonstrating the organisation's values
- Adhere to safeguarding, data protection (GDPR) and confidentiality requirements in all marketing and partner activity
- Undertake other reasonable duties in line with the purpose of the role
Person Specification
Experience and Track Record (Essential)
- Demonstrable experience in a social media, digital marketing, marketing assistant or comparable role, with a portfolio of content across LinkedIn, Facebook, TikTok and/or Instagram
- Experience creating short-form video and graphic content using tools such as Canva, CapCut, Adobe Creative Suite or similar
- A confident, credible communicator, able to build relationships and engage partners face-to-face, by phone and online
- Experience organising or attending events, or undertaking outreach and engagement activity
Skills and Competencies (Essential)
- Strong written and verbal communication, with an eye for engaging, audience-appropriate content
- Creative content creation with basic design and video-editing skills
- A confident networker, comfortable initiating partner relationships and representing Myshon externally
- Well organised, able to manage a content calendar and multiple campaigns and priorities to deadline
- Data-aware, able to track and report on engagement and referral outcomes
- Competent with Microsoft Office (Outlook, Word, Excel) and social media scheduling tools
Personal Qualities (Essential)
- A proactive, target-driven self-starter, energised by generating referrals and visible results
- Personable, professional and confident in representing Myshon to external partners
- Genuine interest in improving outcomes for vulnerable people, balanced with commercial drive
- Flexible and willing to travel, with occasional working around external events
- Commitment to equality, diversity and inclusion, and an understanding of safeguarding and confidentiality
Desirable
- Experience in housing, supported housing, social care, the charity sector or a related field
- Understanding of the referral landscape - local authorities, commissioners, and supported housing/homelessness providers
- Experience with CRM systems and email marketing platforms
- Full UK driving licence and access to a vehicle, given the travel and field-based element of the role
Salary and Benefits
- Salary: £27,000 – £30,000 per annum, dependent on experience
- KPI / referral-linked performance bonus
- Travel and mileage allowance for partner visits, events and forums
- Workplace pension and standard annual leave entitlement
- Hybrid working: Leeds office base with limited home working
Pay: £27,000.00-£30,000.00 per year
Benefits:
- Company pension
- Life insurance
- On-site parking
- Referral programme
- Sick pay
Work Location: Hybrid remote in Dudley (West Midlands)
