ecommerce project manager Work, Jobs in birmingham, wmd (with Salaries)

eCommerce Manager
Alliance Automotive Group —Birmingham
- Marketing
- Project management
- Bachelor's degree
Quick apply
2d
Ecommerce Trading & UX Manager
Daisy Communications LTD —Birmingham
- £40,000 - £45,000 a year
- Full-time
- Merchandising
- Continuous improvement
- Marketing
Quick apply
Senior CRM Manager FTC
Propel Together —Birmingham
- Up to £65,000 a year
- Hybrid work
- CRM software
- Salesforce
- Leadership
Group Senior CRM Manager –12-month FTC
Halfords —Redditch
- £60,000 - £65,000 a year
- Full-time
- Hybrid work
- CRM software
- Annual leave
- Employee discount
CRO Manager
Culligan UK limited —Birmingham
- £40,000 - £50,000 a year
- Full-time
- Analysis skills
- JavaScript
- In-person
- Employee assistance programme
- Employee discount
Quick apply
Global Category Manager Procurement Media
Beiersdorf —Birmingham
- From £58,000 a year
- Full-time
- Hybrid work
- English
- Marketing
- Negotiation
- Free parking
- Employee discount
Quick apply
4d
Performance Marketing Manager
Cake Agency —Birmingham
- £30,000 - £40,000 a year
- Full-time
- Hybrid work
- Marketing
- Analysis skills
- Bachelor's degree
- Work from home
- Referral programme
Quick apply
Insights Analyst (Digital Product)
Gymshark —Solihull
- SQL
- Analysis skills
- Project management
- Employee discount
- Gym membership
Quick apply
8d
Junior Marketing Executive
Cake Agency —Birmingham
- £25,000 - £30,000 a year
- Full-time
- Hybrid work
- Marketing
- Social media management
- Analysis skills
- Work from home
- Life insurance
Quick apply
PPC Specialist (Google & Bing Ads)
M3.Agency —Birmingham
- Full-time
- Data analysis skills
- Annual leave
2d
PPC Manager (Paid Search)
M3.Agency —Birmingham
- Full-time
- Data analysis skills
- Communication skills
- Annual leave
2d
Social Media Manager
Clearance Guys —Dudley
- £25,000 - £32,000 a year
- Full-time
- Social media management
- Bachelor's degree
- In-person
- Free parking
Quick apply
6d

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eCommerce Manager

Alliance Automotive Group -
Birmingham

Quick apply

Job details

2 days ago

Qualifications

Marketing
Project management
Bachelor's degree
SEO
B2B
Business
Google Analytics

Full job description

Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.

Supported by a top-tier logistics network comprising over 300 local stores, 20 Regional Distribution Centres, our state-of-the-art 1 million square foot National Distribution Centre, and a workforce of over 6,000 colleagues, our business model prioritises maintaining an extensive and readily available product range to uphold the quality of our service offerings.

eCommerce Growth Manager

Role Purpose

The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites.

This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy. The successful candidate will combine strategic planning with hands-on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives.

This is a Manager-level role with direct accountability for online marketing performance and significant cross-functional influence.

Key Accountabilities

1. Web Performance Ownership

Own and deliver online traffic, and conversion targets across assigned websites.
Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
Identify risks and opportunities through data analysis and market insight.
Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.

2. Digital Strategy & Channel Management

Lead the SEO strategy (technical, on-page, content and authority building).
Oversee paid media activity in collaboration with external partners.
Drive customer acquisition and retention initiatives across digital channels.
Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.

3. Promotional & Trading Strategy

Develop and manage a commercially aligned promotional and trading calendar.
Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
Use performance data to refine promotional effectiveness and margin contribution.

4. Content & Brand Positioning

Oversee all non-product digital content to ensure consistency of brand voice and messaging.
Develop high-performing landing pages to support lead generation and customer growth.
Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.

5. Analytics, Reporting & Insight

Provide regular performance updates and actionable recommendations to senior stakeholders.
Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
Embed a test-and-learn culture across digital activity.

6. Cross-Functional Leadership

Act as the primary marketing owner of the online estate.
Collaborate closely with:
- IT / Wider Digital Team
- Marketing
- Product & Pricing
- Supply Chain
- Sales & Store Operations
Influence stakeholders through data-driven insight and commercial reasoning.
Ensure digital activity supports broader business and network objectives.

Required Experience & Skills

Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
5+ years’ experience in eCommerce, digital marketing, or online trading.
Demonstrated ownership of online performance metrics or revenue targets.
Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
High level of commercial acumen and analytical capability.
Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
Strong project management and stakeholder engagement skills.

Preferred Experience

Multi-site or multi-brand eCommerce management.
Automotive, aftermarket, or retail sector experience.
Experience managing both B2C and B2B / trade digital journeys.
Experience working within a complex or matrix organisation.

Key Competencies

Commercial ownership mindset
Strategic thinking with operational execution capability
Data-driven decision-making
Strong cross-functional collaboration and influence
Customer-centric approach
Results-focused and accountable

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Alliance Automotive Group is an equal opportunities employer.

Quick apply

Refine Your Search

ecommerce project manager jobs in birmingham, wmd

eCommerce Manager

Ecommerce Trading & UX Manager

Senior CRM Manager FTC

Group Senior CRM Manager –12-month FTC

CRO Manager

Global Category Manager Procurement Media

Performance Marketing Manager

Insights Analyst (Digital Product)

Junior Marketing Executive

PPC Specialist (Google & Bing Ads)

PPC Manager (Paid Search)

Social Media Manager

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