Team – UK Prospect, Direct and Life Adviser Product
Working Pattern - Hybrid – 2 days per week in the Vitality London, Bournemouth or Stockport Office. Full time hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Proven product leadership in regulated environments
- Strong commercial & outcome-driven decision making
- Expertise in sales journeys (telephony & digital)
What this role is all about:
We’re looking for a Head of Product – Life Sales, on a 12-month fixed term contract, to take full ownership of how we design and deliver our sales experience across both telephony and digital channels. This is a high-impact role where you’ll set the vision, shape the roadmap, and lead a team to deliver measurable commercial results. Working at the heart of the business, you’ll partner closely with sales, commercial and technology teams to continuously evolve how we sell and serve our customers.
Key Actions
- Set the direction
- Define an outcome-led vision and roadmap for your value streams and keep it connected to business strategy
- Make smart prioritisation calls and hold the line on them, even when the pressure is on
- Work closely with sales, commercial, and operations teams to make sure your product investments land with real impact
- Lead your squads
- Coach and develop Product Managers, raising the bar on product thinking
- Drive genuine agile maturity – beyond process compliance and toward real flow, learning, and outcome focus
- Bring a pragmatic approach to PI Planning - use it to align, not to constrain
- Evolve the sales channel
- Bring deep knowledge of telephony-based sales and a clear view on where digital and messaging channels can complement or replace them
- Identify friction, run experiments, and shift the metrics that matter: conversion, satisfaction, and adviser experience
- Champion both the adviser and the customer
- Use AI to work smarter
- Apply AI tools to accelerate the work: discovery, documentation, analysis, and prioritisation
- Bring informed views on how AI is changing software delivery and help your squads adapt practically
- Stay curious and share what you learn
- Influence and connect
- Build trusted relationships with engineering leads, architects, and Scrum Masters
- Represent your portfolio clearly at programme-level governance and PI events
- Collaborate with the wider Head of Product community on shared practices, standards, and ways of working
- Define, measure, and report on product performance
- Work cross-functionally to define and own the product measures of success
- Establish clear goals and KPIs, ensuring alignment to business strategy and commercial outcomes
What do you need to thrive?
- Proven experience as a Head of Product or Senior Product Manager in a complex, regulated environment, with ownership of commercial outcomes
- Experience across sales channels (telephony and/or direct digital journeys)
- Strong understanding of Scaled Agile (SAFe), including PI Planning
- Practical experience using AI tools to improve product delivery and decision-making
- Strong leadership and coaching capability, with experience developing high-performing product teams
- Commercially focused and outcomes-driven, confident influencing senior stakeholders and making prioritisation decisions
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
