Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Technical SEO Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
#LI-Hybrid
Help shape the future of search at The AA
Search is evolving faster than ever. From traditional SEO to AI powered search experiences, the way customers discover brands is changing, and we're investing in staying ahead of that curve.
As Technical SEO Manager, you'll play a key role in shaping how millions of customers find and engage with The AA. Working across multiple business areas, you'll lead the delivery of our Technical SEO and AI Search strategy, partnering with engineering, product, content and marketing teams to drive measurable improvements in visibility, website performance and commercial outcomes. This is a fantastic opportunity for someone who enjoys combining deep technical expertise with strong stakeholder engagement, influencing digital strategy while remaining hands on in delivery.
You'll be joining The AA at an exciting time as we continue to evolve our digital capability and invest in the future of search. Working alongside experienced specialists across engineering, content, product and marketing, you'll have the opportunity to influence strategy, shape best practice and deliver meaningful improvements that make a measurable commercial impact.
- Deliver the Group's Technical SEO and AI Search roadmap, identifying and implementing opportunities to improve organic visibility and website performance.
- Partner with engineering, product, content and marketing teams to ensure Technical SEO requirements are embedded into new developments and digital initiatives.
- Conduct technical audits across multiple websites, providing prioritised recommendations that improve crawlability, indexing, structured data, Core Web Vitals and overall search performance.
- Champion best practice across both traditional search engines and emerging AI search platforms, helping to future proof our digital estate.
- Monitor, measure and report on technical performance, using data and insights to prioritise activity and demonstrate commercial impact.
- Act as the technical SEO subject matter expert, building strong relationships across the business and influencing stakeholders at all levels.
- A strong background delivering Technical SEO strategies and hands on optimisation within complex websites or digital environments.
- Excellent stakeholder management and communication skills, with the ability to collaborate confidently across technical and non-technical teams.
- Strong technical expertise across areas such as website architecture, JavaScript SEO, structured data, Core Web Vitals, crawlability and indexing.
- Experience using leading SEO tools such as Screaming Frog, Google Search Console, GA4, Sitebulb or similar platforms to identify opportunities and drive measurable improvements.
- A commercial mindset with the ability to prioritise work, balance multiple initiatives and translate technical concepts into business value.
- Curiosity for emerging search technologies, including AI Search and Generative Engine Optimisation, with a passion for continually improving digital performance.
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
#LI-HH
