Vivobarefoot exists to reconnect people with natural movement. Not as a wellness trend. As a genuine fix for what modern life is doing to human bodies and the planet they live on.
But great products only change the world if people can find them, understand them, and buy them. That's where you come in.
We're looking for a CRO Manager who can make sure our digital experience is as purposeful as what's in the box turning curiosity into conversion, and making sure the business that supports the mission is as strong as the belief behind it.
It’s an opportunity to make a meaningful impact and shape how we show up for our consumers.
WHERE YOU'LL PLAY
Our CRO Manager owns the experimentation programme that closes that gap between a visitor and purchase.
You will take a testing programme that already exists and grow it, mature it, and eventually build it out so the team can run experiments, not just you.
You'll also play a central role in our migration from Magento to Shopify making sure conversion performance doesn't take a hit in the transition.
WHAT YOU'LL OWN
Design and run A/B tests and multivariate experiments across the site - landing pages, PDPs, basket, checkout, and paid journeys
Develop test hypotheses from both quantitative data and qualitative sources
Own the experimentation roadmap - prioritised by impact, not instinct
Identify friction and drop-off points across the purchase funnel and translate them into structured test programmes
Present test results to stakeholders with statistical rigour - confidence intervals, not just "it won"
Progressively hand testing capability to wider teams, building process and templates that make experimentation accessible without sacrificing quality
Write clear product requirements and feature descriptions, working with product and development teams to get winning tests implemented on our site.
Working with our design team, overseeing the end-to-end design process from test concept and wireframe through to engineering handoff.
ALL ABOUT YOU
You know your tools. You're rigorous with data. And you can tell a story from the numbers that actually moves people to act.
Experience within CRO or digital optimisation, ideally in ecommerce
Experience leading an experimentation roadmap, not just running tests
Hands-on with VWO or similar
Comfortable operating in Magento and Shopify would be ideal
Proficient in Google Analytics, Contentsquare or comparable
Enough HTML/CSS to write a tight developer brief and QA it properly
Strong project management and cross-functional communication
Curious about AI and how it can improve what you do
SQL knowledge is a bonus
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
