You will be responsible for developing and delivering effective communication plans and marketing campaigns that strengthen and enhance Estyns brand reputation and increase awareness of our work. You will bring a blend of strategic insight, creativity and excellent communication skills, working collaboratively with teams across Estyn to ensure PR and marketing activity supports and aligns with wider organisational objectives.
Key tasks include:
Creating and implementing PR campaigns to increase awareness and understanding of Estyns work and build brand visibility - utilising Estyns communication channels and exploring new opportunities to maximise impact.
Quality assuring the work of a small team to ensure a consistently professional service which provides value for money.
Developing effective working relationships with internal staff across the organisation.
Developing and maintaining relationships with media outlets, journalists, and influencers to build interest in the work of Estyn and secure press coverage and endorsements.
Coordinating key announcements and updates through the preparation and targeted distribution of press releases, media packs, partner toolkits and other promotional materials.
Monitoring and analysing media coverage and PR metrics to measure the effectiveness of campaigns.
Working closely with the Digital Communications Manager to plan content and ensure coherent messaging and branding across all of Estyns communications channels.
Working closely with the events team to ensure Estyns corporate messages are communicated through the varied programme of training and partner events. Support the promotion of key events and the development of engaging materials to highlight key corporate messages.
Working closely with the Head of communications, Events and Stakeholder Engagement to manage crisis communications effectively and maintain a positive brand image. Evaluating campaigns based on a range of analytics and feedback in order to identify ways to continually improve the work of the team.
Staying updated on industry trends and competitive landscape to identify opportunities for PR initiatives.
Ensuring best practice within the team by monitoring the latest GCS and other relevant communications framework updates, implementing them into the work of the team.
Managerial or supervisory responsibilities:
You will have line management responsibility for 1 x Administration Officer (AO), providing support, guidance and oversight to ensure the effective delivery of administrative functions.
