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Digital Marketing Manager

MS-Group Limited
Cardiff

Quick apply

Job details

Full-time
6 days ago

Benefits

Annual leave
Flexitime
Company pension
Discounted gym membership
Sick pay

Qualifications

Web design
Technical troubleshooting
Email marketing
Website management
Web analytics
WordPress
Digital analytics tools
Social media management
Search Engine Optimisation (SEO)
Disaster recovery
Performance reporting in digital marketing
Technical SEO audits
E-commerce
Pay-per-click advertising platforms
SEO
Content marketing
Search advertising
Content management
PPC search campaigns
Google Ads
Multi-channel digital marketing campaigns

Full job description

MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country.

These trading divisions include Mossfords Wales oldest memorial masons, established in 1821, Morgans Consult brand implementation specialists, a vehicle graphics division PopIn Graphics, a contract stonemasonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.

The role:

Multi-brand strategy and planning

Own and manage digital marketing SEO, PPC, content and website performance across all MS-Group trading brands, treating each as a distinct business with its own strategy and goals
Plan and manage a flexible weekly schedule across the groups brands, prioritising time according to business need rather than a fixed rota
Prioritise brands with the greatest growth potential while keeping established, organically strong brands well with efficient, lighter-touch attention
Support the launch of new businesses or the pivoting of existing ones online, applying strong knowledge of site architecture to get new sites live and performing effectively
Review new technologies and keep the company at the forefront of developments in digital marketing, with particular attention to AI and how it is changing search and content discovery
SEO
Manage the end-to-end SEO strategy on-site and off-site, technical and content across all group websites
Write and oversee SEO content, including articles and landing pages, and advise on site architecture for new and existing sites
Closely monitor all company domain names, search rankings and technical SEO health, and carry out ongoing SEO maintenance and technical planning
Devise strategies to drive relevant traffic to company websites and track conversion rates, making improvements to the website as a result
Paid media (PPC)
Plan, manage and optimise PPC campaigns across every group business via Google Ads, controlling a total annual budget and per month for brand spend
Monitor spend closely across many concurrent campaigns to prevent budget leakage, given how easily spend can be lost when split across so many businesses
Report regularly on PPC and SEO performance using Google Analytics and Excel, using this data to inform and adjust strategy
Website and content management
Manage content across all company websites, ensuring it is accurate, current and on-brand
Troubleshoot issues with websites as and when they arise, across the groups various WordPress backends
Improve the usability, design, content and conversion of all company websites
Develop email marketing campaigns for group brands
Build and maintain the social media presence of the company, creating and publishing engaging content across all social media platforms
Implement and maintain high-quality, accurate product listings across e-commerce platforms, including eBay and Amazon, where required
Security, budget and continuity
Have responsibility for planning and budgetary control of all digital marketing spend across the group
Continually review and monitor the security of company websites and other digital assets, implementing and managing anti-hacking and other security software as required
Be responsible for implementing the backup and disaster recovery strategy for all company websites
Source, engage and manage specialist freelancers for coding projects that fall outside the companys in-house expertise
Maintain clear, up-to-date documentation of key logins, accounts and processes (e.g. Google Ads, WordPress) to support business continuity
Your skills and experience:
Significant, proven experience in a similar digital marketing role, ideally managing multiple brands, sites or clients concurrently
Strong technical and content SEO knowledge, both on-site and off-site
Confident writing SEO-optimised articles and landing pages
A solid understanding of website architecture, and how to build and launch new businesses online
Proven experience managing sizeable PPC budgets via Google Ads across multiple, concurrent campaigns
Proficient with Google Analytics, Google Ads and Excel for performance reporting
Highly organised, with the ability to juggle multiple brands with different needs and shifting priorities
Forward-thinking about AI and emerging digital tools, with a genuine interest in how the search landscape is evolving
A creative thinker with a can do attitude, able to work independently as well as part of the groups wider support team

Benefits:
Annual leave entitlement of 28 days per annum, including bank holidays, increasing with length of service
40 hours per week, Mon-Fri working Flexitime
Enrolment into the company pension scheme
Enhanced Sick Pay
Access to our benefits platform, including discounted gym memberships, cinema tickets and other perks
Cash Health Plan

Quick apply

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MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country.

The role:

Your skills and experience:

Benefits:

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