Sales Manager
Rose Castle, Dalston, Cumbria CA5 7BY Full-Time | Permanent
Welcome to Rose Castle
Rose Castle is set in the picturesque countryside with beautiful interiors and gardens. Rose Castle has an ethos centred on warmth, authenticity, and excellence in hospitality.
As a private venue hosting a rich variety of public events and exclusive hire, including weddings, corporate retreats, family celebrations and meetings, Rose Castle offers a truly unique guest experience. This historic castle is located three miles outside Dalston, Cumbria, close to Carlisle and the M6, with views south across the Lake District fells.
Working alongside Rose Castle Company is the Rose Castle Foundation charity, which hosts international programmes and retreats at Rose Castle and elsewhere, bringing people together across challenging societal divides. Their aim is to equip a generation of reconciling leaders around the world.
The Role: Sales Manager
Rose Castle is seeking an experienced and proactive Sales Manager who blends commercial drive with warmth, personality and authentic relationship building.
As part of the leadership team, the Sales Manager will lead on proactive sales activity, business development and venue positioning across weddings, exclusive-use bookings, corporate retreats, celebrations and mission-aligned partnerships.
This role requires someone who is equally comfortable networking at wedding fairs, conducting personalised showrounds, building long-term corporate relationships, following up enquiries, developing strategic partnerships and creating memorable first impressions for potential clients.
The successful candidate will understand how to position a luxury yet welcoming destination venue whilst remaining aligned with the wider ethos and vision of Rose Castle.
Key ResponsibilitiesProactive Sales & Business Development
- Generate new business opportunities across weddings, retreats, celebrations, corporate events and exclusive-use stays.
- Build and maintain strong relationships with wedding planners, corporate clients, retreat organisers, tourism partners, local businesses and agencies.
- Attend wedding fairs, networking events, showcases and exhibitions to increase awareness and generate leads.
- Conduct proactive outreach, follow-ups and partnership meetings to drive enquiries and conversions.
- Develop and maintain a strong sales pipeline and conversion strategy.
- Identify strategic partnerships and opportunities aligned with the vision and ethos of Rose Castle.
Weddings & Events
- Position Rose Castle as one of the North’s most unique and sought-after destination venues.
- Conduct warm, engaging and highly personalised showrounds.
- Build strong relationships with couples and clients throughout the sales journey.
- Ensure smooth handover and communication with operational teams following conversion.
Corporate Retreats & Partnerships
- Develop relationships with companies, leadership organisations, wellbeing retreat providers and agencies.
- Position Rose Castle as a premium destination for meaningful gatherings, leadership retreats and creative offsites.
- Build awareness of the castle within values-led and purpose-driven networks.
Systems & Reporting
- Maintain accurate enquiry tracking, forecasting and conversion reporting.
- Utilise CRM and hospitality systems such as HubSpot and MEWS to manage pipelines and guest communications.
- Monitor sales performance and identify opportunities for growth and improvement.
What We Are Looking For
- A natural relationship builder with the ability to make people feel special.
- Proven experience within hospitality sales, weddings, events or venue management.
- Strong proactive sales and business development background.
- Excellent communication and networking skills.
- Commercial awareness with a passion for guest experience and hospitality.
- Ability to thrive within a flexible, event-led environment.
- Organised approach with the ability to manage multiple priorities.
- Confidence using CRM systems, Microsoft Office and hospitality software.
Why Rose Castle?
- Work at a breath-taking heritage venue with a meaningful mission.
- Be part of a supportive, values-driven team culture.
- Enjoy variety — no two weeks are the same.
- Help shape and grow one of the UK’s most distinctive hospitality destinations.
- Opportunity to combine commercial success with purpose, heritage and exceptional hospitality.
How to Apply
Applications are best initiated by sending your CV and a short cover letter detailing your relevant experience and why you are interested in joining Rose Castle.
If you have any questions regarding the role, please contact: [email protected]
Pay: £30,000.00-£35,000.00 per year
Work Location: In person
