At Woodgreen, we're passionate about helping pets and their people and we're looking for a Paid Digital Media Manager to help grow awareness, engagement and income through high-performing digital campaigns.
This role will lead the planning, delivery and optimisation of paid digital activity across channels including search, social, display and Google Grant advertising, helping to acquire, retain and develop audiences for our fundraising and engagement work.
As Paid Digital Media Manager you will develop and manage a range of digital marketing campaigns and activities to acquire, retain and develop new and existing audiences. Working within the Marketing & Digital Engagement team, you will manage campaigns with significant digital media budget, oversee campaign performance, work closely with partner agencies and internal teams, and use data, testing and insight to improve results.
You will:
- Play a key role in developing digital acquisition and digital community fundraising activity, including Woodgreen’s direct donate, sponsorship and legacy products, as well as our ‘do your own thing’ fundraising offer.
- Deliver campaigns, testing plans and strategies to recruit audiences using appropriate channels from the digital marketing mix (PPC/Social ads/Display), working from inception to analysis and learnings.
- Carry out the day-to-day management and optimisation of campaigns across a variety of channels, including, paid search, social media ads, Google grant ads and display.
- Manage Woodgreen’s ‘always on’, seasonal and ad hoc digital marketing activity as well as promoting digital fundraising products such as sponsorship, legacies and lead gen.
- Work collaboratively with our partner agencies and internal colleagues to support and deliver multichannel paid digital media campaigns.
- Develop and implement innovative and cost-effective ways of acquiring new audiences via digital platforms.
- Advise and recommend campaign plans for paid social, display and search activity to drive performance and LTV.
- Lead on digital community fundraising for Woodgreen, improving and maintaining our ‘do your own thing’ fundraising offering.
- Support and advise Woodgreen’s public-facing teams on digital channels and spend, helping deliver an efficient, high-quality digital service.
Our ideal candidate will bring strong experience of digital marketing or digital fundraising campaigns, excellent analytical skills and a confident understanding of paid media channels, conversion optimisation, campaign reporting and stakeholder management. In addition, you will bring experience of;
- developing and implementing digital fundraising or other income-generating campaigns and strategies, achieving desired targets and reporting on impact
- developing and delivering key messages to a variety of audiences, including assessing marketing opportunities.
- working with data and fundraising databases to develop and measure effective marketing strategies and activities
- writing and editing highly engaging fundraising copy across online channels (email, website, paid ads)
- using Google Analytics and Data Studio to analyse campaign performance.
Existing line management experience is also desirable.
This is a great opportunity for a proactive, target focussed digital specialist who wants to use their skills to make a meaningful difference for pets and people.
This is a full time permanent, hybrid role, working 37.5 hours per week. Our Head Office is based Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month. The starting salary for this position is £36,665 - £40,740 per annum, depending on experience. This is complemented by;
- 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
- Up to 8% employer pension contributions
- Support towards healthcare costs (cashplan)
- Employee wellbeing package to include free access to Headspace
- Life assurance (4x salary)
- Enhanced parental leave (subject to qualifying period)
- Benefits hub – exclusive discounts on popular brands
- 25% discount in our charity shops
Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.
Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.
Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found.
Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.
