Job Description .buttontext1967aeac1bf131b4 a{ border: 1px solid transparent; } .buttontext1967aeac1bf131b4 a: focus{ border: 1px dashed #757575 !important; outline: none !important; }
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Job Requisition ID: 48058
Job Closing Date: 21st July 2026
London, GBR, W12 7FA
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JOB DETAILS
JOB BAND: D
CONTRACT TYPE: 12 month Fixed Term Contract
LOCATION: London TVC
DEPARTMENT: CRM, Data & Insights
PROPOSED SALARY RANGE: £52,000 - £57,000 on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
WE ARE BBC STUDIOS
PURPOSE OF THE ROLE
This is an exciting role within the CRM, Data & Insights team, supporting both BBC Studios’ Kids & Family (K&F) Productions. Bluey from a Brands & Licensing perspective and reports into the VP, Insight (K&F). The K&F business has a strong portfolio with popular shows such as Bluey and Maisy in the pre school category and Blue Peter and Crookhaven amongst older children, whilst Bluey is the #1 kids’ show in Australia, the UK and the US.
This role will look to provide insights at all stages of the content and brand lifecyle from understanding changing kids’ viewing habits, informing development of new and existing IP, performance reporting and helping further commissioning and commercial decisions.
WHY JOIN THE TEAM
This role sits within COO group. We work closely with all parts of the BBC Studios business across Production and Brands & Licensing including Development, Strategy, Title and Brand Marketing, Consumer Products and Licensing, Gaming, Digital and Content Sales. Work will be undertaken in close collaboration with other areas of Insight across BBC Studios including other members of the CRM, Data & Insights team, regional researchers and BBC Group Audiences teams.
YOUR KEY RESPONSIBILITIES AND IMPACT:
Drive key insights that will support creative and commercial decision making across the K&F production community.
Support the creative renewal of our long running programmes (including tenders) and support the development of new IP across both preschool and 7+ kids, with a view to creating global franchise brands.
Work in partnership with the VP of Insight, K&F, and other senior stakeholders to increase the impact BBC Studios Insights team has on the wider business.
Be the lead on all Bluey brand insight requests including regular reporting, setting KPIs, running the global brand tracker and managing other large scale ad-hoc projects.
Co-ordinate and prioritise insight needs from the K&F team, Bluey Global Brand team, and Brands & Licensing kids’ teams, working closely with VP of Insight K&F and junior members of the insight team.
Manage the K&F Trends programme to ensure stakeholders are brought closer to audience trends and needs including setting up meet the audience sessions.
Work closely with the data analysts to integrate digital data (e.g. performance of our YouTube and Facebook channels) into reporting,
Lead the design and management of ad hoc research projects which will deliver impact for your stakeholders.
Support the wider insights team in responding to strategic deliverables and utilise wider insights and content expertise across the total insights' community.
Work in concert with all insight and data experts to bring to life the global voice of the complex audiences no matter the platform.
Manage supplier relations including budget and contract management.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
Proven track record in designing and delivering multi-market research programmes that influence the business – and communicating compelling stories in a relevant, creative & engaging manner
Good quantitative analytical skills, particularly working creatively with existing data sources/large data sets and making this a narrative
Confident using industry sources and software like Techedge, Nielsen, Tubular, YouGov, Insight Family
Able to build and maintain excellent relationships with internal partners, wider teams and ventures
DESIRED BUT NOT REQUIRED:
Experience within the Children’s market would be a bonus but not imperative
Experience of running qualitative groups
Experience in managing a large scale brand tracker is desirable
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
#BBCSTUDIOS
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Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
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Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
