Content Lead
Job Description
Locate a Locum is on a mission to simplify healthcare recruitment through technology. We are seeking a Content Lead to own our tone of voice and editorial viewpoint across all LAL channels, including our website, social media, blog, PR, and email. While LAL Reachour platform connecting healthcare brands with verified professionalsis your flagship channel, your remit covers the entire brand ecosystem.
As Content Lead, you are a "working editor"a strategist who can also roll up their sleeves to create. You will ensure a consistent, clinically literate voice that builds trust with both healthcare professionals and employers across every touchpoint.
Job Duties
Act as a working editor: personally interviewing locums, writing anchor pieces, and curating high-value submissions.
Serve as the quality gate for all content, briefing and directing a bank of freelance contributors and partners.
Produce and oversee high-quality articles, guides, and explainers for LAL Reach and wider brand channels.
Translate complex or clinical source material into clear, accurate, and engaging content without losing important nuance.
Monitor relevant medical news, journal publications, regulatory updates, and healthcare trends to identify timely content opportunities for our HCP audience.
Produce content across multiple formats - written articles, short-form pieces, quiz-style interactive content, and survey copy.
Use AI and LLM tools to support research, summarisation, and drafting workflows while maintaining a high bar for accuracy and clinical credibility.
Review performance data on published content and apply those insights to improve future output.
Collaborate with the pod leader to align content output with platform priorities and audience engagement goals.
Collaborate with Head of Marketing to ensure voice and strategy align with marketing strategy
Job Requirements
Proven experience as both a content strategist and a maker, with the ability to write, commission, and quality-control work.
Demonstrable experience producing written content for a professional or specialist audience - healthcare, health media, science writing, or B2B content.
Strong writing skills: clear, accurate, well-structured, and pitched at the right level for a time-pressed professional reader.
The ability to read and distill source material, whether that's a journal article, a regulatory update, or an industry report - and turn it into something useful and readable.
Comfortable working at pace across multiple topics and formats simultaneously.
Experience using content performance data to inform what you make next.
Experience using AI tools (LLMs, summarisation tools) to support a content workflow - not as a shortcut, but as a genuine productivity layer.
Nice to Haves
A background in pharmacy, optometry, or another clinical discipline, or substantial experience writing for healthcare professional audiences.
Familiarity with CPD frameworks and what constitutes genuinely valuable learning content for registered professionals.
Experience producing interactive content formats such as quizzes, polls, or structured surveys.
An instinct for what healthcare professionals share, discuss, and return to - and how that differs from general consumer health content.
Why Locate a Locum
We're a Belfast-based healthtech company on a mission to simplify healthcare through smart, innovative technology. LAL Reach is our media and content platform - purpose-built for the healthcare professional audience we've spent years building relationships with.
You'll be joining a small, ambitious team where your work has direct, visible impact. There's no layer of bureaucracy between a good idea and shipping it. If you've wanted to own something meaningful at a company that's genuinely growing - this is it.
Contact
For more information about this role, please contact [email protected]
