Product Marketing Manager
Belfast (Hybrid) | Competitive salary + benefits
TeamFeePay (TFP) is one of the biggest grassroots football club management platforms in the UK. We support over 2,000 football clubs and 250,000+ coaches, players, parents and guardians on the platform, and we’re now expanding into Italy, Spain and the rest of Europe.
We’re a scale-up growing rapidly, and marketing is core to that growth.
We're organised into three squads: Pitchside Experience, Clubhouse Experience and Platform. This role sits in Clubhouse, Pitchside & Platform: you'll partner across all three squads, plus our Product, Sales and Customer Success teams, to make sure TFP's value proposition is clearly communicated and consistently delivered across campaigns and channels.
Your day-to-day
- Own product messaging and positioning: turn what we build into language that lands with each audience, testing it against real customer language from sales calls, support tickets and user interviews.
- Plan and run go-to-market activity for new features and launches: decide what needs to exist (landing pages, one-pagers, demo scripts), who needs to know before it ships, and how the rollout is sequenced.
- Get in front of customers directly: sit in on sales calls, run or review win/loss interviews, and turn what you hear into something Product and leadership can act on.
- Build and maintain sales enablement materials and objection-handling guides, and train the Sales team on how to use them.
- Sit in on product roadmap reviews and weigh in on naming and packaging decisions, translating what Engineering ships into why it matters to the market.
- Track adoption metrics and campaign performance after every launch, and use that data, not gut feel, to argue for what we double down on next.
You should apply if
- you have a degree in Marketing, Communications, Business, or a related field (or
equivalent experience)
- you have strong experience in product marketing, campaign marketing, or a similar role, including supporting GTM campaigns and product launches
- you're comfortable working cross-functionally with teams such as Product, Sales and Digital
- you have strong written communication and copywriting skills
- you have an analytical mindset, with experience tracking campaign performance and reporting on KPIs
- you're proactive and organised, and confident managing multiple priorities in a fast-paced environment Desirable, not essential: experience in a tech or SaaS business environment, and fluency in Italian, Spanish or German is a plus given our expansion into Europe.
️ What you'll be working on
You'll work across the following channels and teams:
- Competitive analysis and roadmap definition with product managers
- Buyer persona and product positioning documentation shared across the business
- GTM strategy in new European markets
- Digital, email, content, PR, events and partner channels for integrated campaigns
- Close collaboration with the Marketing, Product, Sales and Customer Success teams across Clubhouse, Pitchside and Platform
- Campaign performance data and KPI reporting to guide messaging and positioning
decisions
About The Role
What's in it for you
- Competitive salary
- Vitality healthcare
- Standard pension and holidays
- ️ Death in Service
- Wellbeing hub
- Professional development opportunities
- Belfast tech hub, hybrid working, right beside the Titanic Museum
- Free car parking and office snacks
- Access to the latest and greatest AI models to help you get your work done faster
Required Criteria
Skills Needed
About The Company
At TeamFeePay, we were founded with a clear mission — to make life easier for grassroots football clubs.
Established in 2018 and headquartered in Belfast, we’ve grown into a leading club management and development platform used by thousands of clubs across the UK, Ireland and Europe.
Our software enables clubs to automate membership payments, player registrations, scheduling, safeguarding and communications, while also supporting fundraising and long-term development.
We go beyond technology by offering club development expertise, helping organisations improve governance, increase revenue and access funding opportunities.
As a fast-growing scale-up backed by investment, we are continuing to expand our reach — creating opportunities for ambitious people to join us on our journey.
Company Culture
Our culture is driven by a shared passion for football, innovation and teamwork.
We are a team of people who live and breathe the game — from coaches and players to developers and customer success specialists.
At TeamFeePay, we value collaboration, creativity and ownership, encouraging everyone to contribute ideas and take pride in their work.
As a growing tech company, we offer a dynamic and fast-paced environment where individuals can make a real impact.
We support continuous learning and encourage our team to develop both professionally and personally, all while working towards a shared goal of improving grassroots football.
Company Benefits
We believe in building a workplace where people can grow, succeed and enjoy what they do.
At TeamFeePay, you’ll benefit from working in a high-growth tech environment, with opportunities to develop your career as the company scales across the UK and Europe.
We offer exposure to a variety of roles and projects, allowing you to build skills across technology, sport and business development.
Our team benefits from a collaborative and supportive culture, where ideas are valued and contributions are recognised.
As part of a scaling business backed by investment, there are real opportunities for career progression, learning and impact — giving you the chance to shape both your future and the future of grassroots sport.
Retirement plan and/or pension, Free parking, Competitive salary, Wellbeing Scheme, Social Opportunities, Hybrid Working, Culture of recognition, On the job learning, Progression opportunities, Access to Health & Wellbeing app, Staff celebration events
Salary
Not disclosed
