Title: Sales Director - Foodservice
Location: Remote, based in the UK. Preference for candidates based near Edinburgh.
Reports to: Chief Growth Officer
Travel: International travel required (10-20%) to meet with clients and attend industry events across Europe and North America.
Salary: DOE
It's rare for companies to break out of the start-up stage, rarer still to become profitable and keep growing. At Hyble, we've done both, and we're not slowing down.
We started as 12 people in a tech incubator, taking on a problem the entire beverage industry had quietly accepted as normal: why did it take weeks for a sales rep to get their customer the marketing support they needed to start selling?
We built the answer. Hyble is now the only end-to-end point-of-sale ecosystem built for the global beverage industry. Active in 50+ markets, helping the world's leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks. From 10 venues to 10,000, we give brands complete control at every touchpoint.
High-Growth Scale-Up
We've delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. That's a milestone that reflects years of deliberate, disciplined investment decisions that have paid off.
In 2023, we won a landmark contract with Southern Glazer's Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US. Today we're a 130+ person, award-winning MarTech company operating across three continents - with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.
Today we're a 135+ person, award-winning MarTech company operating across three continents – with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.
The Opportunity
We are looking for an experienced, highly motivated sales leader with deep expertise in the Foodservice industry to drive Hyble's market penetration across Europe and North America.
The ideal candidate will combine enterprise software sales leadership with extensive Foodservice industry knowledge and a proven track record of closing multi-million dollar deals. You should have a broad network across the industry with strong relationships based on trust and a reputation for delivery.
We are looking for a sales leader who wants to play the role of player/coach where they have the opportunity to lead from the front on driving sales while coaching the next generation of sales leaders in the Hyble team.
What you'll find here:
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A strategic account from day one. You'll take on a live strategic account early on, giving you hands-on insight into how the business and product work in practice.
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A big territory to build in. Your remit covers new business across the whole of Europe and North America.
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A platform to raise your profile. You'll have visibility at major industry events and the chance to grow your reputation in the Foodservice space, working closely with marketing.
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Room to lead, not just sell. Alongside winning business yourself, you'll be developing the next generation of sales talent within the team.
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Impact that counts. Hyble is still small enough that what you build and close will directly shape the business's next chapter, not disappear into a large machine.
Reporting to the Chief Growth Officer and partnering closely with the CEO and US General Manager, you will be the tip of the spear for US Foodservice sales and have the opportunity to significantly impact Hyble's growth trajectory while building and leading a high-performance sales organization.
Key Responsibilities
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Strategic Market Penetration: Spearhead new business acquisition efforts across Europe and North America
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Sales Team Leadership: Build, develop, and lead a high-performing new business sales team; serve as player-coach to mentor team members while personally handling strategic accounts
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Enterprise Deal Management: Lead complex, high-value enterprise sales cycles from initial contact through contract negotiation and closure
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Sales Process Development: Establish scalable, replicable sales systems and processes to enable consistent team performance and predictable growth
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Key Customer Ownership: Lead the relationship with a new strategic customer (based in Texas), gaining deep insight into the business and the product
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Industry Thought Leadership: Working closely with our marketing team, represent Hyble at major industry events and establish yourself as a trusted voice in Foodservice marketing technology
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Network Leverage: Utilize your existing industry relationships to secure introductions to decision-makers at target accounts
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Revenue Growth: Achieve and exceed ambitious new business targets while expanding Hyble's market share in the North American market
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Internal Communication: Partner closely with the marketing and product teams to provide market intelligence and advise on the most appropriate marketing strategy for our target markets
The Truth About Working Here
It’s messy and fast. We’re scaling quickly, priorities move, and nothing stays still for long. We fail, we learn and we iterate. If you need perfect plans or predictable days, this won’t be for you.
It’s demanding. Customers are waiting, deadlines are real, and the bar is high. You’ll be trusted early, stretched constantly, and see your impact immediately.
It’s team-first. No egos, no silos, no coasting. We push each other, support each other, and expect everyone to pull their weight. We help each other win.
What You Need to Bring
Industry Experience
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Proven track record selling technology solutions to Foodservice distributors in European and/or US markets, or directly working for Foodservice distributors
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Established network of trusted relationships across the Foodservice distribution landscape
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Deep knowledge of Foodservice marketing best practices and evolving industry trendsProfessional Experience
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7+ years of enterprise sales experience with 3+ years in a sales leadership role
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Demonstrated success closing complex, multi-million dollar enterprise contracts with distributors in the beer, wine, spirits and/or soft drinks industry
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Experience working within high-growth, sub $50m revenue investor-backed technology companies
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History of consistently meeting or exceeding aggressive sales targets
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Success in building and scaling effective sales teams and establishing repeatable sales processesPersonal Attributes
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Hunter mentality focused on new business acquisition
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Action-oriented, highly-motivated self-starter comfortable working autonomously
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Genuine passion for sales and relationship building
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Strong entrepreneurial drive and comfort working in a fast-paced, evolving environment
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Resourceful approach to challenges with ability to maximize results with limited resources
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Exceptional communication and presentation skills with executives and technical stakeholders
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Strategic thinker with tactical execution capabilities
What We Are Not Looking For
We know from experience that folks who are looking for an armchair executive role and used to the trappings of corporate life will not be a good fit at Hyble. Instead, we're looking for highly driven sales leaders who care more about delivering results for customers and winning big deals than collecting status points on their favourite airline.
Missing a few requirements? Good roles stretch you. If you’re 70% there and hungry for the rest, we want to hear from you. We’re more interested in trajectory than history.
How We Work
This is our default setting. If this isn’t for you, we’ll both be miserable:
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Our values – humble, resilient, team, authenticity and bravery – are woven into everything we do.
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We find a way – roadblocks are puzzles, not excuses.
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We own it – we roll up our sleeves and take responsibility. We own our mistakes and fix them.
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We’re ambitious – we set bold goals and back ourselves and each other to deliver them.
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We’re curious – we challenge the way things have always been done or ideas if we think of a better way.
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We give a damn – we work hard because we care deeply about our customers, colleagues, and our work.
This isn’t for everyone. And that’s intentional.
The Deal
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Pension. A combined contribution of up to 12% of your salary.
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Bonus. A bonus scheme based on company performance.
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Referral. A referral bonus when you successfully refer someone.
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Pay. We review pay annually, with performance being a key factor.
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Holidays. 33 days including public holidays, with options to buy or sell extra days.
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Giving back. 2 paid days to support a charity of your choice.
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Wellbeing. Enhanced sick pay from day 1 and coaching and counselling through our wellbeing partners, Plumm.
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Health Days. 2 paid days to recharge when you need it.
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Connection. Flexibility to work hybrid, with quarterly company meetups and regular in-person team sessions.
We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work, be themselves and be proud to belong.
For more information about us visit: https://www.hyble.tech/ or check out our socials.
