Description:
Why Valvoline Global Operations?
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.
With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.
Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:
- Treating everyone with care.
- Acting with unwavering integrity.
- Striving for excellence in all endeavors.
- Delivering on our commitments with passion.
- Collaborating as one unified team.
When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.
Job Purpose
As part of Valvoline Global Operations’ Global Corporate Communications team, the Public Relations Manager – EMEA is responsible for leading the development and execution of strategic public relations initiatives that enhance Valvoline’s brand reputation and visibility across the EMEA region. This role plays a key part in aligning external communications with business priorities, driving media engagement, and supporting integrated marketing campaigns.
The PR Manager brings deep regional insight and expertise in media relations, influencer marketing, and reputation management to deliver high-impact communications that support both corporate and commercial objectives. The role operates at a strategic and executional level, with a strong emphasis on collaboration across global and regional teams.
How You Make an Impact (Job Accountabilities)
Media & Influencer Relations – 25%
- Lead the development of regional media strategies to increase brand awareness and positive media coverage.
- Build and manage relationships with key journalists, editors, influencers, and industry commentators.
- Oversee the creation and distribution of press materials, and proactively pitch news and thought leadership stories to media outlets.
Industry Engagement – 20%
- Represent Valvoline at major industry events, exhibitions, and associations to position the company as a category leader.
- Partner with business stakeholders to identify speaking opportunities and panel participation.
- Leverage external platforms to amplify Valvoline’s voice and thought leadership across B2B and B2C segments.
Regional Campaign Execution – 20%
- Translate global PR strategies into localized campaigns that resonate with diverse EMEA audiences.
- Collaborate closely with the regional marketing team to align messaging across earned, owned, and paid media channels.
- Oversee agency partners and vendors to execute campaigns on time and within budget.
Reputation and Crisis Communications – 10%
- Monitor media sentiment and identify potential issues that could impact Valvoline’s reputation.
- Develop regional crisis communication plans and provide counsel during high-risk situations.
- Ensure all responses align with Valvoline’s global values and standards of transparency and integrity.
Content Development – 15%
- Manage the development of region-specific content including press releases, executive messaging, case studies, and thought leadership articles.
- Collaborate with internal and external content creators to ensure brand consistency and quality.
- Ensure content is adapted for regional relevance and media standards.
Performance Measurement & Budget Oversight – 10%
- Set KPIs and track campaign performance using analytics and media monitoring tools.
- Report on PR impact including media impressions, tone, engagement, and ROI.
- Manage the regional PR budget and ensure efficient allocation of resources to maximize return.
What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.
- 6–8 years of progressive experience in public relations, preferably in an international or regional (EMEA) role.
- Proven track record of securing media coverage and managing successful communications campaigns across multiple EMEA markets.
- Experience managing external PR agencies and contractors.
- Strong verbal and written communication skills in English (additional regional language(s) a plus).
- Deep understanding of the EMEA media landscape and evolving trends in digital and traditional PR.
- Experience in crisis communications and reputation risk management.
- Demonstrated ability to work cross-functionally with internal stakeholders and global teams.
- Strong organizational, project management, and leadership skills.
- Embodies Valvoline’s core values and team philosophy: humble, hungry, and smart.
Competencies Desired
- Strategic Communication – Develops and delivers targeted communication strategies that drive brand visibility and reputation.
- Stakeholder Management – Effectively builds trust and credibility with internal leaders, partners, and external media contacts.
- Execution Excellence – Plans and delivers communications projects with precision, meeting deadlines and quality expectations.
- Cross-Cultural Agility – Navigates diverse cultural and media landscapes within EMEA with sensitivity and adaptability.
- Analytical Acumen – Uses metrics and insights to evaluate campaign success and guide future strategy.
Working Conditions / Physical Requirements / Travel Requirements
- Work Environment: Office-based setup.
- Physical Requirements:
- Ability to remain in a stationary position 50%+ of the time.
- Occasionally move about to access files, equipment, or attend events.
- Frequent use of digital tools and communication platforms.
- Clear verbal and visual communication skills required.
- May occasionally lift up to 20 lbs of event materials or promotional assets.
- Travel: Up to 25%, including international and overnight travel within the EMEA region.
Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.
This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.
Are You Ready to Make an Impact?
At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.
Requisition ID: 2327
