Job Title: Marketing Executive – Social Media, Content & Campaigns
Location: Home Based with regular travel
Package includes: Salary from £28,500 plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, private healthcare, and a matched pension contribution of up to 10%
Are you motivated to create compelling social media content that cuts through and builds real engagement? At Asterra, we’re looking for a Social Media–focused Marketing Executive to develop engaging, creative and insight-driven content that brings our brand to life.
You’ll own our social media presence end-to-end—planning, creating and delivering attention-grabbing content across channels. From eye-catching visuals and video to authentic customer stories and testimonials, you’ll build a consistent and compelling voice that engages both direct-to-farm (D2F) and B2B audiences.
Working at the heart of our campaigns, you’ll turn ideas into social-first content that drives visibility, engagement and brand momentum—while partnering closely with PR to ensure every message is joined-up, high-quality and on-brand.
What you'll be doing:
- Own social media across Asterra, generating compelling content, and plans.
- Ensure content meets brand guidelines and tone of voice.
- Assist Marketing Managers in campaign planning and delivery.
- Collect and develop customer success stories.
- Coordinate content calendars across brands.
- Build rapport with the sales team to access customers for testimonial and content
- Develop campaign materials including brochures, scripts, case studies, and copy.
- Support PR Manager with media releases, articles and press coordination.
- Collaborate with the wider Marcomms team to provide multichannel support.
What you'll bring:
- Practical social media experience, with a clear track record of using analytics to shape content, optimise performance and drive engagement.
- Skilled at creating high-quality marketing content across different formats, whether that’s written posts, visuals or vide
- An ability to see what resonates with different audiences
- Highly organised and self-motivated, you can manage multiple deadlines and campaigns simultaneously without compromising quality.
- A genuine interest in photography or videography will help you create authentic, engaging content, and an understanding of UK agriculture will ensure your work is relevant, credible and connected to our customers.
Location
This is a home-based role with regular travel across the UK. While you'll have the flexibility to work remotely, a significant part of the role involves visiting farms and other operational sites to create engaging marketing content.
You should expect to spend approximately 50% of your time working from home and 50% travelling to sites, with frequent UK-wide travel required to support content creation activities.
Rewarding your passion
When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
